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About the Role

You will be a key social and influencer strategist, translating cultural signals into impactful brand and business ideas. You will shape strategies for always-on programs and integrated campaigns across major platforms, connecting various media channels into a cohesive ecosystem. This role requires a strategic, hands-on, and commercially minded individual passionate about driving brand growth through social and influencer marketing, capable of owning strategic workstreams from inception to execution.

Responsibilities

Lead the development of integrated social and influencer strategies aligned with business and brand objectives.
Contribute to quarterly and annual strategic planning.
Define the role of each social platform.
Connect organic, paid, owned, and earned media into one cohesive strategy.
Translate business challenges, consumer insights, and cultural trends into strategic direction and creative briefs.
Ensure strategic consistency across platforms while enabling culturally relevant and platform-native executions.
Use AI and social intelligence tools to sharpen insights, uncover opportunities, and accelerate delivery.
Develop influencer activation strategies aligned with overall social strategy.
Define creator roles, content territories, platform mix, and activation approaches.
Develop creator selection criteria balancing audience relevance, credibility, reach, and engagement.
Partner with influencer agencies, creator platforms, and external partners.
Develop influencer briefing principles, content guardrails, and approval workflows.
Identify opportunities for social-first innovation, emerging creators, new platforms, and strategic partnerships.
Evaluate influencer performance and provide recommendations.
Build KPI frameworks for organic and paid activity.
Develop measurement plans and learning agendas for campaigns.
Track performance through reporting.
Partner with analytics teams to interpret brand and campaign performance.
Present actionable insights, performance reviews, and optimization recommendations to clients.
Use social listening, trend analysis, AI, and audience data to guide content and strategic decisions.
Turn insights into practical recommendations to improve future performance.
Translate approved strategies into clear, inspiring creative briefs.
Partner with creative teams to shape platform-native ideas and content systems.
Guide storytelling, content formats, creator partnerships, and channel recommendations.
Brief copywriters, designers, creators, and production teams.
Provide strategic guidance throughout content production and campaign development.
Review creative output to ensure deliverables meet strategic and creative expectations.
Serve as a trusted social and influencer strategy partner for clients.
Lead strategic discussions and present recommendations, insights, and opportunities to clients.
Share platform updates, cultural trends, thought leadership, and best practices.
Work collaboratively across account, creative, media, production, analytics, and research teams.
Support regional and global initiatives by adapting global strategies into locally relevant execution.
Build trusted relationships with local and global stakeholders.
Take ownership of the strategic workstream from briefing through optimization.

Requirements

8–10+ years of experience in social strategy, influencer strategy, or integrated digital marketing.
Proven experience developing and delivering social and influencer strategies for major brands.
Strong understanding of Instagram, TikTok, X, LINE, YouTube, and emerging platforms.
Experience working across organic, paid, owned, and earned media.
Experience collaborating with creative, production, media, and analytics teams.
Experience working with regional or global stakeholders is highly desirable.
Strong client presentation, facilitation, and stakeholder management skills.
Fluent in consumer insight, social strategy, and content planning.
Strong understanding of influencer ecosystems and creator marketing.
Able to build strategic frameworks connecting business objectives to creative execution.
Skilled in social listening, trend analysis, and performance measurement.
Strong at translating data into actionable business recommendations.
Comfortable using AI tools, prompt engineering, and automation.
Curious, commercially minded, and solutions-oriented.
Thinks strategically while remaining highly hands-on.
Comfortable switching between long-term planning and day-to-day execution.
Confident working across cross-functional teams and leading projects in fast-paced environments.
Collaborative, proactive, and accountable.
Passionate about growing clients' businesses and strengthening the Content Studio's strategic capability.
Professional proficiency in both Japanese and English.

Skills

Social Strategy
Influencer Strategy
Integrated Digital Marketing
Instagram
TikTok
X
LINE
YouTube
Organic Media
Paid Media
Owned Media
Earned Media
Client Presentation
Stakeholder Management
Consumer Insight
Content Planning
Influencer Ecosystems
Creator Marketing
Strategic Frameworks
Social Listening
Trend Analysis
Performance Measurement
Data Analysis
AI Tools
Prompt Engineering
Automation

Location

100+ markets

Work Type

Hybrid

Experience Level

8-10+ years

About the Company

WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.

Equal Opportunity

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.