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About the Role
As Head of Acquisition, you will be responsible for the profitable scaling of new customer acquisition across all performance channels. You will transform our team into a highly efficient, cross-functional unit and report directly to the CRO.
Responsibilities
- Manage customer acquisition, focusing on efficient new customer generation across all channels and expanding influencer marketing.
- Develop and calibrate attribution models, including technical tracking support for precise budget allocation.
- Provide disciplinary and functional leadership to a diverse team and team leads.
- Design and implement sales funnel optimizations using sales psychology, such as video sales letters or quiz funnels.
- Establish systematic processes for creating visual assets and ad copy to increase creative output and quality.
- Collaborate closely with Retention and CRM departments to align new customer acquisition with long-term company success.
Requirements
- Proven experience in profitably scaling new customer channels, particularly Meta and Google, with monthly budgets in the five-figure range.
- Deep understanding of tracking architecture and attribution logic, including server-side tracking.
- Hands-on experience in designing and testing direct response formats like quiz funnels, video sales letters, and advertorials, ideally for an audience aged 45+.
- Leadership experience in cross-functional teams of at least 10 people.
- Clear D2C background, preferably from the Health, Nutrition, or a related Consumer Goods segment. Experience solely from Travel, Fashion, or B2B is not suitable.
- Fluent German and English language skills.
- Strong hands-on mentality with the ability to resolve decision bottlenecks and actively drive processes.
- High reliability in internal communication and acting as a present point of contact who develops the team.
Skills
- Performance Marketing
- Influencer Marketing
- Attribution Modeling
- Tracking
- Sales Funnel Optimization
- Direct Response Marketing
- Team Leadership
- Cross-functional Team Management
- D2C Marketing
- Meta Ads
- Google Ads
- Server-Side Tracking
- Video Sales Letters
- Quiz Funnels
- Advertorials
- Creative Process Management
- CRM
- Retention Marketing
Location
- Germany-wide
Work Type
- Full Mobile Office
- Flexibility
Experience Level
- Leadership experience
- Proven experience in scaling
Benefits
- Full Mobile Office Work & Flexibility
- 30 vacation days + 2 charity days
- Corporate Benefits
- Fitness subsidy
- Mental health platform (Nilo Health)
- Mobility subsidy
- Animal sponsorship
- Team events
- Product packages
- Open ear for employees
About the Company
- MetaFlow is a team that takes responsibility, is open to new ideas, and doesn't cling to the past.
- We believe that good collaboration is based on trust and that everyone can make their own contribution.
- Our team has been building strong brands since 2018 and has focused more intensely on the MetaFlow brand since 2021.
- Our idea is to integrate a healthy lifestyle into everyday life as easily as possible.
- In record time, we have developed into a strong consumer brand with our special metabolism shake.
- We are developing new products, helping more people, and growing as a team.
- We offer honest sparring, short decision-making processes, and the opportunity to help shape things, instead of rigid hierarchies.
- Whether in Marketing, Product, People, or other important areas: here you fulfill not just a job, but a task with purpose.
- Let's move something together and accompany people on their way to more health!
- omos media GmbH is the employer behind several brands, including MetaFlow, Sanamana, and WonderFast.
Equal Opportunity
- We are looking for people, not computers - if something doesn't quite apply to you, but your skills and values otherwise fit with us, we look forward to your application :-)