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About the Role

We are seeking a Live Operations Manager to oversee the daily operations of Beam's 24/7 TikTok Shop live streaming studio. This hybrid role requires strategic thinking and operational execution, encompassing show running, performance marketing, and logistics management. You will be responsible for the live calendar, host and creator pipeline, on-air execution quality, and performance reporting. This position operates at the intersection of content, commerce, and operations, collaborating with the Senior Manager of TikTok Shop and external agencies to ensure all livestreams are purposeful, on-brand, and optimized for GMV and customer acquisition.

Responsibilities

Own the end-to-end 24/7 live streaming calendar, ensuring appropriate host coverage and product rotation.
Build and maintain SOPs for pre-show setup, on-air execution, and post-show wrap-up for consistent quality.
Manage studio logistics, including equipment, lighting, product staging, and inventory.
Serve as the point of escalation for in-the-moment issues during live broadcasts.
Recruit, onboard, and manage live hosts and creators.
Develop host training materials and scripts aligned with brand voice and compliance guardrails.
Set and monitor host performance standards, providing coaching.
Coordinate talent scheduling, contracts, and payment workflows.
Own livestream GMV and new customer acquisition targets, translating priorities into live show strategy.
Partner with the Senior Manager of TikTok Shop to prioritize product pushes based on inventory, margin, and strategic priority.
Continuously test show formats, pricing/discount mechanics, and hosting styles to optimize conversion.
Build and deliver regular reporting on studio performance, including GMV, CAC, and new customer trends.
Align livestream calendars with broader campaign moments through cross-functional coordination.
Coordinate livestream promotion, product drops, and creator-driven traffic with relevant teams.

Requirements

2+ years of experience in live commerce, retail/DTC operations, content production, or e-commerce platform management.
Direct, hands-on experience running or managing livestreams specifically on TikTok Shop.
Experience managing a scalable, always-on operation (24/7 coverage, shift-based staffing, or studio/production environments).
Experience managing external talent, agencies, or vendor relationships, including negotiating rates and setting performance expectations.
Strong analytical ability; comfortable owning GMV, CAC, and conversion metrics, and translating performance data into operational decisions.
Excellent cross-functional collaboration skills.
Experience in the beauty, wellness, or supplement category, with sensitivity to compliance and claims guardrails.
A track record of building or scaling a live/content operations function from the ground up.
Comfortable with ambiguity and fast iteration.
Strong instincts for what makes a livestream watchable and shoppable.

Skills

Live commerce
Retail/DTC operations
Content production
E-commerce platform management
TikTok Shop livestream management
Scalable operations management
Talent management
Vendor relationship management
Analytical skills
Cross-functional collaboration
Performance marketing
Logistics management
Show running
Reporting
Compliance
Beauty industry
Wellness industry
Supplement industry

Location

Boston, MA
New York, NY
Remote

Work Type

Hybrid
Remote

Experience Level

2+ years

Benefits

Fully covered medical benefits + dependent contributions
Unlimited PTO
401k with up to 4% match
“Work from Anywhere” bank
Wellness stipend for health & fitness
Commuter benefits

About the Company

People First: We take care of ourselves, our teammates and our customers equally.
Constant Improvement: Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business.
Transparent and Open Communication: Say it straight or it comes out crooked- respectful and direct communication always.
Ego is the Enemy: Always stay humble, hungry, and curious.
Think Like an Owner: How are my actions or this moment going to affect the big picture?
Risk Taking: Make informed bets and emotionally move on from the ones that don’t work.
Creativity and Rapid Iteration: Think big, fail fast and inexpensively.