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About the Role

Zania is seeking a Growth & Demand Gen Lead to build a high-velocity pipeline engine from the ground up. This role will own the strategy and execution for acquiring, nurturing, and converting enterprise buyers (CISOs, Compliance Leads, Risk Officers), treating pipeline as the ultimate metric. The position requires a mix of Account-Based Marketing (ABM), targeted campaigns, growth hacks, and creative thinking to engage hard-to-reach executives.

Responsibilities

Design, build, and execute multi-channel demand generation campaigns (inbound and outbound) that drive qualified pipeline and revenue.
Build highly personalized, creative Account-Based Marketing campaigns to break into Fortune 500 accounts.
Test channels ruthlessly, including high-signal LinkedIn ads, bespoke events/dinners, direct mail, and partner marketing.
Partner directly with founders and the founding sales team to optimize the entire funnel from first touch to closed-won.
Concept, create, and launch campaigns with short turnarounds, operating with low budget and high output.

Requirements

Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
3+ years of experience in B2B growth marketing, demand generation, or ABM, ideally at a high-growth SaaS or cybersecurity startup.
Proven track record of independently generating enterprise pipeline and directly impacting ARR.
Deep familiarity with modern marketing stacks (e.g., HubSpot, Salesforce, Apollo, Clearbit, LinkedIn Campaign Manager).
Exceptional written communication skills, with the ability to craft compelling, credible messaging for senior enterprise buyers.
Ability to operate independently and execute with limited resources.
Understanding of how senior enterprise leaders buy and what resonates with security or risk executives.
Proficiency in analyzing CAC, conversion rates, and funnel math, combined with creative marketing judgment.

Skills

Account-Based Marketing (ABM)
Demand Generation
Growth Marketing
B2B Marketing
SaaS Marketing
Cybersecurity Marketing
Campaign Management
Lead Generation
Pipeline Management
Marketing Analytics
Content Creation
Digital Advertising
Direct Mail Marketing
Partner Marketing
HubSpot
Salesforce
Apollo
Clearbit
LinkedIn Campaign Manager

Location

Palo Alto

Work Type

In-person
Full-time

Experience Level

3+ years

Education Level

Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.

Benefits

Competitive Compensation & Equity
Flexible PTO policy
Medical, dental, and vision insurance
Meals and snacks in the office
Relocation support

About the Company

Zania is building agentic AI for Governance, Risk, and Compliance (GRC) to solve critical enterprise problems.
The company has found exceptional product-market fit and is scaling rapidly.
Customers include notable enterprises like FAANG companies and Big 4 firms.
Zania is backed by a leading Tier 1 venture capital fund.
The team comprises AI and Security leaders from top companies such as Airbnb, Microsoft, Bain & Company, Deloitte, PwC, Brex, and Instacart.
Engineers and GRC experts work at the forefront of applied AI, building next-generation agentic systems.
The company has experienced 10x ARR growth in the last year.

Equal Opportunity

Zania is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.