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About the Role
Everyday Dose is seeking a General Manager to own TikTok as a complete channel P&L, treating it as a business within the business. This role involves a deliberate restart with executive backing, a real budget, and a single accountable owner, offering a blank slate to build the channel correctly.
Responsibilities
- Own the full TikTok channel P&L, including budget, targets, spend pacing, and contribution margin across paid and Shop.
- Develop and execute paid media strategy on TikTok, including creative testing systems.
- Build and scale the creator and affiliate program, recruiting and activating hundreds of creators.
- Manage TikTok Shop operations, including catalog, offers, pricing strategy, promotions, live commerce, and fulfillment coordination.
- Establish a content engine that supports both paid and organic efforts with high volume and velocity.
- Implement measurement systems for incrementality, halo to DTC, new-to-brand mix, and channel economics.
- Build and manage the team and vendor stack, including creator ops hires, agencies, and TikTok Shop partners.
Requirements
- Experience operating within the TikTok ecosystem (at TikTok, a TikTok Shop partner, or a brand that has successfully utilized Shop).
- Proven experience owning six-figure monthly paid budgets, held to CAC and payback targets.
- Experience building and scaling a creator or affiliate program to over 100 active creators.
- Demonstrated ability to carry a P&L or channel-level revenue number and discuss contribution margin.
- A zero-to-one operator mentality: scrappy, hands-on, and capable of building team and systems.
- Ability to hire and manage a creator ops function.
- Must be in Austin or willing to work hybrid from Austin.
Skills
- TikTok Ads
- TikTok Shop
- Paid Media Strategy
- Creator Program Management
- Affiliate Program Management
- Content Strategy
- Performance Marketing
- P&L Management
- Budget Management
- Team Leadership
- Vendor Management
- Live Commerce
Location
- Austin, TX (Hybrid)
Work Type
- Hybrid
- Contract-to-hire
Experience Level
- Senior
- Operator
Salary/Compensations
- Competitive salary
- Performance-based bonuses
Benefits
- Health, dental & vision insurance
- 401K Match
- Unlimited PTO
- Monthly $500 wellness stipend
- Annual $2,500 professional development stipend
About the Company
- Everyday Dose is the fastest-growing functional coffee brand in the country.
- We have hundreds of thousands of active subscribers.
- Our business is built on products that make a genuine difference.