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About the Role

You'll join the Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your writing will drive these metrics whilst building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, and more. We're looking for writers who care about the craft of writing, creativity, and persuasion, and are excited to help shape clear, trusted experiences for our patients. In this role, you'll apply your skills in a growth-focused environment, learning from experienced operators and contributing to work that has real impact.

Responsibilities

Learn sales and commercial acumen through persuasive writing
Write copy across key patient touchpoints from webpage to onboarding to long-term retention projects
Translate complex health topics into hyper-clear messaging that builds trust and drives action
Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
Ensure consistency in tone, narrative, and brand messaging across channels and formats
Partner closely with design, lifecycle, product, and growth teams, including stakeholders with backgrounds in growth marketing, CRO, or conversion strategy, where copy performance is a shared responsibility
Apply AI deliberately to increase efficiency and effectiveness, without compromising writing quality or compliance

Requirements

Strong writer with a passion for writing craft and persuasion
Ability to clearly articulate and present copy and ideas in response to briefs
Curious and eager to learn
Interested in conversion, retention and cross-sell functions of D2C marketing
If you have no formal writing experience but love to put pen to paper, we want to hear from you. Just show us what you've written before, what you are interested in writing about, and why writing for Eucalyptus would excite you.

Skills

Writing
Creativity
Persuasion
Clear messaging
Brand messaging
AI application

Location

Australia

Work Type

Full-time

Experience Level

Mid-weight
Early-career professionals

Education Level

Graduate from an Arts/Humanities/Law/Economics background preferred but not mandatory

Benefits

Parental leave
Miscarriage leave
Health support
Professional development support
Personal days
Whoop membership
Employee Assistance Program
Catered wellness talks
Exercise classes
Whoop to track well-being
Free barista coffees
Funded social clubs
Quarterly rooftop parties
Learning budgets
Conferences
Certifications
Peer shadowing
Global knowledge-sharing culture

About the Company

Eucalyptus is on a mission to make good health last a lifetime, building better long-term care for people living with obesity.
Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.
Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care.
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men's health and well-being, fertility, skincare, and preventative health.
Our goal for the next three years is to support 1 million patients globally to live better for longer.
We're on the path to becoming the world's largest international digital healthcare company.
We deliver work that directly shapes patient outcomes and scales evidence-based care across markets.

Equal Opportunity

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
When you apply, please let us know of any reasonable adjustments you may need during the interview process.
We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.