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About the Role

A fast-growing, seed-stage conversational AI SaaS company seeks a Head of Marketing to lead and scale its marketing efforts. This foundational role involves translating technical products into compelling narratives, building an AI-first growth strategy, and generating measurable pipeline for B2C businesses. The position requires strategic input and hands-on execution as the company expands into the UK and US markets.

Responsibilities

Own marketing end-to-end, including strategy, budget, and pipeline impact reporting.
Define positioning, messaging, and content for technical products.
Set strategy, priorities, and KPIs across all channels, reporting on performance.
Build and execute a growth playbook leveraging AI and automation for inbound marketing.
Plan and execute go-to-market launches for new segments and geographies.
Continuously test new channels using data-driven experimentation.
Operate hands-on initially, then hire and scale a marketing team.
Manage vendor and agency relationships and oversee the marketing budget.
Collaborate with product, sales, design, and executive leadership.

Requirements

5+ years of marketing leadership experience, preferably in an early-stage or high-growth environment.
Proven ability to translate technical products into clear positioning and storytelling.
Strong hands-on growth experience across organic and paid channels with measurable results.
Experience developing and executing multi-channel strategies (digital, content, social, email).
Proficiency with marketing analytics tools (e.g., Google Analytics / GA4) and running structured experiments.
Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
Experience managing an annual marketing budget and vendor/agency relationships.
Deep familiarity with AI and automation tools for marketing.
Fluent in English and German (written and verbal).
Bachelor's degree in Marketing, Business, Communications, or a related field.
Background in B2B SaaS or AI/voice technology marketing is a plus.
Experience building and leading teams while remaining operationally hands-on is a plus.
Prior exposure to UK or US market expansion is a plus.
Must have the right to work in Germany.

Skills

Marketing Strategy
Content Creation
Growth Marketing
Digital Marketing
Paid Advertising
Organic Marketing
Marketing Automation
CRM
Data Analysis
Experimentation
Budget Management
Vendor Management
Agency Management
AI Tools
B2B SaaS Marketing
AI/Voice Technology Marketing

Location

Berlin, Germany

Work Type

On-site
Full-time

Experience Level

Leadership
5+ years

Education Level

Bachelor's degree in Marketing, Business, Communications, or a related field

Salary/Compensations

$75,000 – $120,000 annually (USD equivalent)

Benefits

Opportunity to shape the marketing function from the ground up at a well-funded, high-trajectory startup
Backed by leading early-stage investors (Y Combinator and top-tier European VCs)
Collaborative, high-ownership culture with direct impact on company growth

About the Company

A fast-growing, seed-stage conversational AI SaaS company that automates customer call operations for B2C businesses using intelligent AI voice agents for sales, support, and operational workflows.