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About the Role

Honey Homes is redefining modern homeownership by providing members with dedicated handymen for upkeep, repairs, and maintenance. This role will own and scale the company's growth engine by turning paid acquisition into a predictable and efficient driver of business growth. The ideal candidate is a quantitative growth operator who combines analytical rigor with hands-on execution, influencing leadership and product development.

Responsibilities

Own and scale paid acquisition channels, driving 400+ completed walk-thrus per month at sustainable CAC.
Manage Google and Meta channels, setting strategy, managing agency execution, and improving performance.
Own channel strategy, budget allocation, pacing, forecasting, and reporting across Google, Meta, Direct Mail, and emerging channels.
Manage agency partners to a high performance bar, pushing for speed, quality, and accountability.
Continuously optimize CAC, conversion rates, and downstream member quality.
Build increasingly accurate attribution and forecasting systems.
Partner closely with Sales and CX to improve lead quality and downstream conversion.
Build a rapid experimentation engine, compressing the cycle between hypothesis, launch, learning, and iteration.
Launch and manage meaningful tests across creative, audiences, landing pages, offers, and conversion flows.
Drive the creative testing roadmap alongside agency and internal partners.
Use AI aggressively to accelerate research, reporting, analysis, and creative iteration.
Identify and scale new growth channels, evaluating opportunities based on TAM, economics, audience fit, and scalability.
Identify high-potential opportunities across channels like YouTube, TikTok, Reddit, and Nextdoor.
Design and execute experiments with clear success thresholds.
Make fast decisions on whether to scale, iterate, or kill initiatives.
Strengthen growth analytics and operational visibility, improving the organization's ability to make smart, data-informed growth decisions.
Improve reporting systems, funnel analytics, and attribution clarity.
Build dashboards, forecasting models, and decision frameworks.
Help leadership understand CAC trends, payback periods, and growth efficiency.
Partner cross-functionally across Product, Sales, CX, Ops, and Finance to improve outcomes.

Requirements

6+ years of hands-on experience in performance marketing, growth marketing, or growth operations.
Meaningful ownership over paid acquisition channels at scale.
Strong familiarity with forecasting, experimentation, attribution systems, and funnel analytics.
Demonstrated experience scaling paid acquisition for a consumer, marketplace, or membership-based business.
Strong hands-on ownership of Google and Meta acquisition channels.
Experience managing agencies and external partners to a high performance bar.
Strong experimentation and landing page optimization experience.
Demonstrated daily use of AI tools in a professional setting.
Thrive in fast-moving environments, enjoy ambiguity, and care deeply about building scalable systems that drive efficient growth.

Skills

Quantitative Marketing
Analytical Rigor
Performance Marketing
Systems Thinking
Business Judgment
AI-Native Operator
Ownership
Builder Mentality
CAC
LTV
Payback periods
Attribution
Funnel conversion
Incrementality
Google Ads
Meta Ads
Audience strategy
Creative optimization
Landing page conversion dynamics
Budget allocation
AI tools for testing, reporting, analysis, workflow automation, and creative iteration

Location

Oakland, CA

Work Type

In-person
Hybrid

Experience Level

Senior IC

Salary/Compensations

$170-$200,000 / year

Benefits

Equity
Full health benefits

About the Company

Honey Homes eliminates the hassle of home upkeep, replacing it with comfort and joy.
Our 3,500+ members (homeowners) are each paired with a dedicated handyman who manages lightweight upgrades, repairs, and maintenance throughout the year.
All of our handymen are full-time employees — hired for their technical expertise, service mindset, and integrity.
Because the same professional cares for your home consistently, members experience something rare in home services: reliability, trust, and consistently high-quality care.
Behind the scenes, our AI-powered systems help us operate thoughtfully and efficiently at scale.
We’re redefining modern homeownership, and we’re just getting started.

Equal Opportunity

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
Women and under-represented minorities are encouraged to apply.