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About the Role
WRITER is seeking a brand leader who believes in the power of a great brand to earn trust, sharpen conviction, and give people the confidence to act. Reporting to the VP of Brand and Communications, you will drive ownership of the WRITER brand, both internally and externally, from campaign strategy to scalable systems. You will shape how the world perceives WRITER, how employees feel about the company, how the product expresses the brand, and how AI enhances these aspects.
Responsibilities
- Lead brand campaign strategy from concept through activation, ensuring conviction and end-to-end management.
- Develop concepts, manage projects, and uphold brand standards for all campaigns.
- Partner with product marketing on integrated go-to-market campaigns, aligning brand and demand efforts.
- Activate WRITER's brand across the entire customer journey and employee experience, including onboarding and internal communications.
- Own WRITER's internal instance as the operational backbone for brand, encoding voice, guidelines, and creative standards into scalable brand skills.
- Build and maintain a skill library to enhance employee efficiency, sharpness, and consistency.
- Collaborate with product and engineering to translate brand experiences into product insights and act as an in-house advisor.
- Ensure brand identity is integrated into the product experience, including copy and overall feel.
- Serve as the day-to-day lead for the brand agency, setting briefs and driving the relationship.
- Define and own key brand metrics, including awareness, perception, campaign performance, and pipeline influence.
- Conduct market and competitive research to maintain WRITER's brand leadership.
- Build and own WRITER's brand repository (Brand Central) for assets, guidelines, templates, and toolkits.
- Champion brand adoption through enablement programs to foster internal brand ambassadorship.
Requirements
- 7+ years of experience building brands, preferably in a high-growth B2B technology company where brand was a strategic imperative.
- Proven track record of owning both brand strategy and execution, creating belief rather than just aesthetic appeal.
- Genuine excitement and a strong point of view on agentic AI's role in brand, including its potential for encoding standards, scaling output, and protecting distinctiveness.
- Experience working with AI tools in a brand context.
- Experience managing agencies effectively, including writing useful briefs and providing constructive feedback.
- Experience working in or alongside product teams, understanding how brand translates into product experiences.
- Experience building scalable brand systems such as asset libraries, guidelines, repositories, or AI-powered toolkits.
- Fluency in brand metrics, with the ability to measure impact, connect brand performance to business outcomes, and use data to evolve strategy.
- Excellent communication skills, including precise writing, confident presentation, and articulating the value of brand investment.
- Low ego and high standards, with the ability to build shared ownership and bring people along.
Skills
- Brand strategy
- Campaign management
- Brand operations
- AI
- Product marketing
- Brand systems
- Agency management
- Brand metrics
- Communication
- Leadership
Location
- San Francisco
- New York City
- Seattle
- Austin
- Chicago
- London
Work Type
- Full-time
Experience Level
- 7+ years
Benefits
- Generous PTO
- Company holidays
- Medical, dental, and vision coverage
- 16 weeks paid parental leave
- Fertility and family planning support
- Early-detection cancer testing
- Flexible spending account options
- Dependent FSA options
- Health savings account with company contribution
- Annual work-life stipends (Wellness, Learning and Development)
- Company-wide and team off-sites
- Competitive compensation
- Company stock options
- 401k
About the Company
- WRITER is where the world's leading enterprises orchestrate AI-powered work, aiming to expand human capacity through super intelligence.
- The company provides a platform for building and deploying AI agents grounded in enterprise data and fueled by enterprise-grade LLMs.
- WRITER is valued at $1.9B, backed by investors including Premji Invest, Radical Ventures, and ICONIQ Growth, and is a leader in enterprise generative AI.
- Founded in 2020, WRITER has office hubs in San Francisco, New York City, Seattle, Austin, Chicago, and London.
- The team is characterized by thinking big, moving fast, and seeking smart, hardworking builders and scalers to create a better future of work with AI.
Equal Opportunity
- WRITER is an equal-opportunity employer committed to diversity.
- Hiring and employment decisions are not made based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other protected basis.
- The company will consider qualified applicants with arrest and conviction records under the San Francisco Fair Chance Ordinance.