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About the Role

The Senior Product Marketing Manager leads positioning, messaging, and go-to-market strategy for Land.com products and features, partnering closely with Product and Sales to drive adoption, engagement, and revenue growth. This role requires a willingness to operate across strategy, execution, and cross-functional support, and the ideal candidate is a strong communicator, strategic thinker, and hands-on executor comfortable in a fast-paced, collaborative environment.

Responsibilities

Develop product positioning and messaging that clearly articulates customer value
Translate product functionality and technical details into compelling, customer-facing narratives
Partner with Product Management to shape go-to-market strategy and inform product roadmap decisions
Lead end-to-end execution of product launches, including planning, asset development, and post-launch optimization
Create sales enablement materials and insights that support deal conversion and product adoption
Collaborate closely with Sales to gather customer feedback and identify opportunities for improvement
Conduct competitive analysis and market research to inform positioning and strategy
Support development and execution of integrated, multi-channel marketing campaigns
Contribute to content, campaigns, events, and customer-facing initiatives as needed
Coordinate customer research activities including interviews, potential focus groups, and client testimonials

Requirements

Bachelor's degree required from an accredited, not-for-profit, in-person college/university
7+ years of experience in product marketing or a related field
Strong written and verbal communication skills
Ability to distill complex concepts into clear, compelling messaging
Proven ability to work cross-functionally across Product, Sales, Marketing, and Research teams
Strong organizational skills with the ability to prioritize and manage multiple initiatives
Self-starter with a high level of ownership and accountability
A track record of commitment to prior employers

Skills

Product marketing
Positioning
Messaging
Go-to-market strategy
Sales enablement
Competitive analysis
Market research
Content creation
Campaign development
Customer research
Adobe Illustrator
Adobe Photoshop
PowerPoint

Location

Austin, TX

Work Type

Onsite
Full-time

Experience Level

Senior

Education Level

Bachelor's degree

Benefits

Generous compensation and performance-based incentives
Internal training
Tuition reimbursement
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

About the Company

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.
Land.com is the leading marketplace for rural and recreational land, connecting buyers and sellers across a complex and diverse market.

Equal Opportunity

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.