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About the Role
The Senior Associate, Programmatic Commerce will assist in tactical activation and day-to-day media management of programmatic-based activations. You will be heavily involved in audience and creative strategy development, competitive research, and campaign setup, management, and reporting of programmatic media buys. This role focuses on programmatic activations across several retailer media networks and DSPs, requiring an understanding of each platform's programmatic offerings. You will connect directly with retail media networks on behalf of the client and support the Manager, Programmatic Commerce to maximize retail media investment. An entrepreneurial spirit with a bias for action and problem-solving is necessary for success.
Responsibilities
- Manage programmatic media activations across several retailer media networks and DSPs, including Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
- Execute campaign setup, bid recommendations, and budgeting to ensure client goal attainment, utilizing retail bid management technologies like Pacvue, Skai, and Epsilo.
- Optimize client accounts to meet established KPIs.
- Audit and review digital creative tags for accuracy before campaign launch, providing clear guidance to the Ad Ops team.
- Ensure ongoing campaign compliance with GroupM established guidelines and best practices.
- Prepare weekly, monthly, and quarterly campaign performance reports.
- Identify insights and optimizations using historical data and competitive research.
- Address technical issues with programmatic campaign serving.
- Understand key drivers of performance on various ecommerce platforms and marketplaces.
- Assist with reconciliation, invoicing/billing, trafficking, and mapping data to the internal media campaign management platform.
Requirements
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 2+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media programmatic execution.
- Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
- Ability to collaborate and work effectively with internal teams and external partners.
- A self-starter attitude that thrives in a fast-paced environment.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Skills
- Programmatic media activation
- Retailer media networks
- DSPs (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart)
- Campaign setup
- Bid management technologies (Pacvue, Skai, Epsilo)
- Campaign optimization
- Digital creative tag auditing
- Campaign compliance
- Performance reporting
- Data analysis
- Competitive research
- E-commerce platform understanding
- Reconciliation
- Invoicing/billing
- Trafficking
- Data mapping
- Microsoft Office Suite (Excel, PowerPoint, Outlook)
Location
- US
Work Type
- Hybrid
Experience Level
- 2+ years
Education Level
- Bachelor's Degree or equivalent professional work experience
Salary/Compensations
- $45,000—$90,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP is the creative transformation company, using the power of creativity to build better futures.
- WPP Media is WPP's global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth.
- At WPP Media, we believe in the power of our culture and our people, which elevates us to deliver exceptional experiences for both our clients and each other.
- Shared core values include: Be Extraordinary by Leading Collectively to Inspire transformational Creativity; Create an Open environment by Balancing People and Client Experiences by Cultivating Trust; Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.
- If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.