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About the Role

We are seeking a Senior Director, Ecommerce to guide clients through the evolving Ecommerce landscape. This role is pivotal in managing strategic client relationships, acting as the senior Ecommerce lead and trusted advisor to ensure client satisfaction, business growth, and long-term partnerships. The position requires a deep understanding of emerging Ecommerce trends and the ability to integrate these insights into strategic recommendations across the entire Ecommerce ecosystem. This role will manage 1-2 direct reports.

Responsibilities

Engage with clients as the strategic Digital Shelf lead.
Develop customizable, scalable strategic solutions to position the agency as a best-in-class Digital Shelf partner.
Lead a team of functional experts to strategize, execute, and measure solutions focused on digital shelf content effectiveness and end-to-end optimization for a seamless shopper experience.
Conduct marketplace assessments, full-scale audits, competitive insights, new product launch support, keyword research, SEO- and AEO-optimized copy development, evergreen and seasonal content development, product data management, and content health analysis.
Lead executive workshops, business reviews, capability showcases, and educational programs to enhance client knowledge and influence strategic investment decisions.
Lead emerging commerce capabilities including Agentic Commerce, AI visibility, AI search optimization, and governance frameworks.
Evaluate, implement, and maximize commerce technology partners and platforms.
Partner with cross-functional teams to drive catalog operations, syndication governance, product information management, and content health programs.
Manage projects within client budgets, internal billing expectations, and P&L goals.
Identify and develop incremental growth opportunities through retailer assessments, AI/agentic commerce consulting, audits, workshops, operational optimization, and emerging commerce capabilities.
Provide ongoing thought leadership internally and externally.

Requirements

10+ years of experience in Ecommerce, Digital Commerce, or Digital Shelf.
Experience with regulated categories (Rx, Pharma, OTC, etc.).
Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
Sound decision-making skills based in an agency and client setting leveraging industry knowledge.
Ability to effectively engage and influence a variety of audiences.
Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details.
Desire and ability to work within a cross-functional, team-oriented environment.
A strong work ethic that is proactive, collaborative, and highly organized.
Passion for business and dissatisfaction with the status quo – always thinking of ways to improve and grow.

Skills

Ecommerce
Digital Commerce
Digital Shelf
Marketplace assessments
Audits
Competitive insights
New product launch support
Keyword research
SEO
AEO
Copy development
Content development
Product data management
Content health analysis
Agentic Commerce
AI visibility
AI search optimization
Governance frameworks
Commerce technology partners and platforms
Content optimization
Syndication
Analytics
Digital shelf measurement solutions
Catalog operations
Syndication governance
Product information management
Discoverability
Conversion
Operational efficiency
Project management
Budget management
P&L management
Thought leadership

Location

Atlanta
New York

Work Type

Hybrid

Experience Level

Senior
10+ years

Education Level

Bachelor’s degree in advertising, marketing, or related field

Salary/Compensations

USD $129,485.00 - USD $207,324.00/Annually

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs
Health/Wellness/Comfort reimbursements
Tuition Assistance
Paid time off (Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days)
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program
Business Resource Groups
Medical and voluntary benefits for freelancers and temporary employees (after eligibility criteria met)
Medical coverage
Dental
Vision
Disability
401k
Paid time off

About the Company

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday.
Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.
These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.
Learn more at https://www.marsunited.com/.

Equal Opportunity

Mars United℠ Commerce is an Equal Opportunity Employer.
Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact usmttacompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.