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About the Role

The Events Specialist role supports The Salvation Army in Canada by planning and delivering strategic events to enhance brand awareness, community engagement, and fundraising revenue. The incumbent develops and executes event, marketing, and sponsorship strategies to achieve revenue goals while managing event budgets. Collaboration with donors, sponsors, volunteers, and stakeholders creates meaningful experiences that expand awareness of The Salvation Army’s mission, foster relationships, and deliver measurable outcomes.

Responsibilities

Develop and execute strategic event plans and special initiatives to increase brand awareness, expand supporter engagement, grow sponsorship opportunities, and maximize fundraising revenue.
Implement integrated marketing and promotional strategies to drive sponsorship acquisition, ticket sales, participation, and achievement of event funding goals.
Lead the planning and delivery of events, including galas, golf tournaments, concerts, leadership breakfasts, donor stewardship events, and campaign launches, ensuring seamless execution and high-quality participant experience.
Coordinate all event logistics, including venue selection, registration processes, accommodations, audio/visual requirements, creative assets, and event-day operations.
Manage event budgets and expenditures, ensuring cost-effective delivery, financial accountability, and appropriate approval of additional expenses.
Cultivate relationships with sponsors, third-party fundraisers, vendors, attendees, and community partners to strengthen engagement, encourage ongoing support, and enhance event success.
Recruit and support volunteers by coordinating their involvement, providing ongoing guidance and recognition, and fostering a positive volunteer experience.
Evaluate event performance through reporting, data analysis, and stakeholder feedback to measure outcomes, identify opportunities for improvement, and inform future events and fundraising strategies.

Requirements

Minimum three to five (3-5) years’ professional experience in special events and special event marketing.
Proven experience planning, coordinating, and executing successful events, fundraising initiatives, or community engagement activities.
Strong knowledge of event logistics, project management principles, and performance measurement techniques, with the ability to evaluate results and identify opportunities for improvement.
Excellent communication skills, both written and verbal, with the ability to build and maintain effective relationships with donors, sponsors, volunteers, vendors, and community stakeholders.
Exceptional customer service and interpersonal skills, with the ability to work collaboratively and professionally in a consultative and team-oriented environment.
Demonstrated ability to manage multiple priorities, meet deadlines, and adapt to changing requirements while maintaining a high level of accuracy and attention to detail.
Proficiency in Microsoft Office Suite and related business applications, including word processing, presentations, reporting, and publishing tools.
Creative problem-solving skills combined with sound judgment, discretion, and the ability to manage confidential information appropriately.
Commitment to the mission, values, and ethical standards of The Salvation Army in Canada, with the flexibility to work evenings, weekends, and other hours as required to support events and organizational priorities.

Skills

Events management
Event marketing
Fundraising
Sponsorship acquisition
Event logistics
Project management
Performance measurement
Relationship building
Volunteer management
Data analysis
Microsoft Office Suite
Word processing
Presentations
Reporting
Publishing tools
Problem-solving
Judgment
Discretion
Confidentiality management

Location

Canada

Work Type

Temporary
Fixed-term contract

Experience Level

3-5 years

Education Level

Post-secondary/college diploma in events management or equivalent education and experience

Salary/Compensations

$58,531.20 to $73,174.40 with a maximum of $87,817.60

Benefits

Reasonable accommodation upon request

About the Company

For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda.
Building on its roots as a world-wide Christian church, each year it helps more than 2 million people, providing necessities such as food, clothing and shelter.
It supports people experiencing unemployment, addiction and family challenges.
The Salvation Army continually adapts and innovates to meet emerging needs and live out its mission, vision and values of hope, service, dignity and stewardship.
As a faith- and values-based organization, it hires and serves people of all backgrounds and walks of life.
Mission Statement: The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Equal Opportunity

As a faith- and values-based organization, we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here.