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About the Role

The Director Distribution Excellence champions training and development, sales enablement, distribution practices, and the effective execution of events and digital support initiatives. This leadership position is responsible for enhancing the skills, knowledge, and overall effectiveness of Empire Life's distribution team, providing support to our various partners and ensuring alignment with corporate goals. The Director will lead the team responsible for fostering continuous learning, enabling internal sales teams, providing first-class programs for advisors, implementing best practices, and deploying innovative digital solutions.

Responsibilities

Lead the development and delivery of strategic training and continuous learning initiatives for internal teams and external partners, utilizing advanced systems and e-learning platforms to upskill stakeholders on sales strategies, compliance, and digital acumen.
Implement a data-driven approach to training, conducting comprehensive performance assessments to evaluate impact and continuously refine programs for better business outcomes.
Act as the centralized resource for change management and strategic account management across Retail Distribution, ensuring all enablement efforts align with organizational goals and foster a culture of agile, high-performance growth.
Provide strategic leadership in designing and implementing cost-effective compliance and risk management frameworks that meet regulatory standards and safeguard the organization's reputation.
Develop and deploy robust monitoring tools and reporting systems to track distribution conduct, ensuring the timely identification and integration of evolving regulatory requirements across the network.
Lead the end-to-end planning and execution of large-scale business development initiatives, including advisor appreciation events, council meetings, and workshops, to strengthen relationships with both internal teams and external distribution partners.
Oversee Retail Distribution’s communication and digital strategy—including CRM platforms and advisor portals—to drive competitive positioning, improve client engagement, and ensure stakeholders are equipped with the latest resources.
Build, mentor, and lead a diverse, high-performing team across training, enablement, compliance, events, and digital support, fostering a collaborative culture that delivers exceptional business results.
Partner with Senior Management to define strategic goals and foster cross-functional collaboration, ensuring that training, digital support, and risk management initiatives are fully integrated with corporate objectives and sales targets.
Act as the primary lead for performance monitoring, providing comprehensive reporting and actionable insights on distribution practices, training efficacy, and overall sales enablement initiatives.

Requirements

10+ years of leadership experience in the insurance/financial services industry.
Proven expertise in sales practices, training, and distribution management.
Strong knowledge of regulatory processes and compliance in the insurance and financial services sectors.
Exceptional leadership and coaching abilities.
Strong analytical, decision-making, and problem-solving skills.
Proficiency with digital tools, CRM platforms, and presentation software.
Strong change management capability, with a track record of driving adoption for new processes and digital tools.
Superior communication, presentation, and relationship management skills.
If you are applying for a position which is open to applicants across Canada, unless otherwise indicated in the position, language proficiency in English is required for communicating with customers, advisors, or employees across Canada.

Skills

Sales Enablement
Training Development
Distribution Practices
Event Planning
Digital Support
Change Management
Risk Management
Compliance
CRM Platforms
Advisor Portals
Performance Monitoring
Bilingualism is a strong asset
LLQP License preferred
FLMI designation is a strong asset

Location

Hybrid - Kingston
Hybrid - Toronto
Hybrid - Montreal

Work Type

Hybrid
Full-time

Experience Level

Leadership experience

Education Level

Bachelor’s degree in Business, Finance, Education, or a related field.
A postgraduate degree is an asset.

Benefits

Competitive salaries with annual pay increases
Annual bonus program, which recognizes both strong company performance and individual contributions, for non sales positions
Access to learning & development programs, and education/tuition reimbursement (role dependent), to support your professional growth and career advancement.
Competitive uncapped commission, for sales positions
A comprehensive employer-funded benefits package starting from day one of employment, that includes life insurance, health and dental and a generous health account
Flexible work arrangements and an annual allotment of personal health days.
Four weeks annual vacation from hire date
A defined contribution pension plan with generous employer matching
Top up programs for parental leave and compassionate leave
Employer-sponsored wellness and recognition programs
A cash employee referral program

About the Company

Our mission - provide expertise and intelligent solutions to help Canadians navigate life with confidence.
Empire Life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage those of all backgrounds and experiences to apply, even if you don't believe you meet each unique qualification outlined. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Empire Life is proud to be an equal opportunity employer, dedicated to building an inclusive and barrier-free workplace. We welcome applications from people with disabilities and are committed to providing accommodations at any stage of the recruitment process. If you require a specific adjustment to help you present your best self, please let us know—we are happy to work with you. If you need this job posting in an alternative format or have any accessibility questions, please contact recruitment@empire.ca.

Equal Opportunity

Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
We welcome applications from people with disabilities and are committed to providing accommodations at any stage of the recruitment process.