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About the Role

This supporting research role conducts primary and secondary research, providing strategic input into Voya’s businesses. It involves delivering high-quality research analyses and reports with actionable recommendations, requiring strong analytical reasoning and the ability to understand market and business context. The role synthesizes multi-source information to present compelling stories and business recommendations to management.

Responsibilities

Conduct quantitative and qualitative primary market research, collecting, managing, and analyzing data.
Deliver recommendations to various business teams.
Use online survey software tools for programming, monitoring fieldwork, data analysis, and reporting.
Utilize strategic thinking to interpret data using statistical software and other tools.
Lead the execution of customer satisfaction tracking, brand health tracking, omnibus surveys, advertising/message testing, and thought leadership research studies.
Conduct analyses of research and customer data, including data tables, correlations, and statistical testing.
Present research findings and tell a story with data to various constituents.
Integrate secondary data and market/industry trends into primary research reports.
Write headlines and executive summaries independently, connecting them to strategic business initiatives and recommendations.
Determine appropriate sample frames, sample sizes, respondent screening criteria, response scales, and research methods.
Provide critical data-informed decision-making insights for marketing, product, and sales.
Evaluate and adopt emerging technologies and methods to streamline research workflows and increase speed-to-insight.
Participate in development of enhancements for continuous improvement and enterprise growth.
Create and maintain research programs that are valuable, effective, and cost-efficient.
Participate in business team meetings to leverage research.
Provide input on sales ideas and competitive issues.
Identify new methodologies to drive strategic growth and innovate the Insights team’s offerings.
Contribute to best-in-class survey writing and response scaling techniques.
Participate in the development and execution of analysis plans.
Manage multiple research programs simultaneously.
Lead research meetings with internal clients, external clients, research suppliers, and partners.
Identify proprietary and secondary stats and research findings for executive presentations, thought leadership papers, RFP responses, and external media.
Execute quality control and data checking procedures for all research reports and deliverables.
Submit research deliverables to compliance/brand review and incorporate edits.
Submit purchase orders and job requisitions for research supplier contracts.
Conduct and report on ad hoc research requests.
Participate in other duties as assigned.

Requirements

Bachelor's degree required.
Master's Degree highly preferred.
3-5 years primary strategic market research, business/competitive intelligence experience.
Financial services experience is a plus.
3+ years’ experience using statistical techniques, writing and programming surveys, developing analytic plans, and writing research reports.
Excellent analytical and critical thinking skills with innate curiosity about market trends, financial services, and consumer behavior.
Strong proficiency in research analyses and programs (e.g., SPSS).
Solid working knowledge of statistics (e.g., significance testing, correlation, regression, Discrete Choice, MaxDiff, clustering) and research methods.
Expertise with Excel (formulas) and graphical PowerPoint Presentations.
Knowledge of Tableau or other data visualization programs is a plus.
Ability to synthesize data and simplify findings to communicate key insights to business partners.
Highly detail-oriented.
Excellent at multi-tasking and working under tight deadlines.
Comfortable with numbers and numerical relationships.
Aptitude and willingness to quickly learn new skills and information.
Strong communication and interpersonal skills with ability to present and explain data clearly and concisely.
Strong experience with programming online surveys / online survey tools: Alchemer, Agile research platforms, CX Management Platforms such as Qualtrics, etc.
Experience using AI‑assisted analytics, survey design, or visualization tools (e.g., generative AI, machine learning–powered platforms) with a strong understanding of when human oversight is required.

Skills

Primary market research
Secondary research
Quantitative data analysis
Qualitative data analysis
Strategic input
Actionable recommendations
Analytical reasoning
Market understanding
Business context understanding
Multi-source synthesis
Data storytelling
Survey design
Methodology development
Statistical software (SPSS)
Excel
Text analytics software
Agile survey platforms
Customer satisfaction tracking
Brand health tracking
Omnibus surveys
Advertising/message testing
Thought leadership research
B2C research
B2B research
Data tables
Correlations
Statistical testing
Data visualization
Sample frame determination
Sample size determination
Respondent screening
Response scales
Research methods
Emerging technologies
AI-enabled tools
Research workflow streamlining
Speed-to-insight
Continuous improvement
Enterprise growth
Transformation initiatives
Cost efficiency
Sales ideas
Competitive issues
Methodology innovation
Survey writing
Response scaling techniques
Analysis plan development
Project management
Research meetings leadership
Proprietary stats identification
Secondary stats identification
Executive presentation
Thought leadership papers
RFP responses
External media
Press releases
Quality control
Data checking
Compliance review
Brand review
Purchase order submission
Job requisition submission
Ad hoc research requests
Customer Focused
Critical Thinking
Team Mentality
Business Acumen
Learning Agility

Location

Remote (near major office locations: CT-Windsor, NY-Metro, OR ATL ONLY)

Work Type

Remote
Hybrid (ability to meet in-person as needed)

Experience Level

3-5 years primary strategic market research, business/competitive intelligence experience
3+ years’ experience using statistical techniques, writing and programming surveys, developing analytic plans and writing research reports

Education Level

Bachelor's degree in Marketing, Market Research, Economics, Mathematics, Statistics, Behavioral Science, Life Sciences, or Psychology (cumulative GPA 3.0 or higher)
Master's Degree highly preferred

Salary/Compensations

$56,670 - $94,460 USD

Benefits

Health, dental, vision and life insurance plans
401(k) Savings plan – with generous company matching contributions (up to 6%)
Voya Retirement Plan – employer paid cash balance retirement plan (4%)
Tuition reimbursement up to $5,250/year
Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
Paid volunteer time — 40 hours per calendar year

About the Company

Voya Financial is committed to helping everyone achieve a better financial future.
Voya believes in being bold and committed to action.
Voya is committed to a work environment where differences are understood, valued, and intentionally pursued.
Voya believes employees own the culture and have a responsibility to foster an environment where everyone feels comfortable bringing their whole selves to work.
Voya's vision is purposefully bringing differences together to positively influence culture, serve clients, and enrich communities.

Equal Opportunity

Voya Financial is an equal-opportunity employer.
Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.
Voya is committed to the inclusion of all qualified individuals.
Voya will ensure that persons with disabilities are provided reasonable accommodations.