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About the Role

Lead the business planning of consumer marketing strategies, co-create promotions and product innovation, and actively implement and steward global programs to maximize profitable, recurring growth and increase the long-term partnership value of The Coca-Cola Company (TCCC) brands within the McDonald’s system.

Responsibilities

• Lead the business planning of consumer marketing strategies, co-create promotions and product innovation, and actively implement and steward global programs in alignment with the OU, Business Development Director and McDonald’s.
• Collaborate with TCCC network, TMD International teams and McDonald’s HQ/Top markets as CMO level to co-develop scalable programs and bring thought leadership to drive Value.
• Develop local programs in line with the global beverage growth plan, including core brands, non-carbonated beverages, and innovative new products.
• Act as a subject matter expert in strategically selected projects such as Value, Execution, weekly+ recruitment, portfolio strategy, and global campaigns.
• Steward best practices across the globe.
• Act as a liaison and steward the strategic marketing relationship with senior marketing stakeholders of McDonald’s, TCCC OUs, and TMD.
• Ensure the integration and alignment of TCCC and McDonald’s strategic priorities in the BPs, leveraging best practice, thinking, resources, and capability to drive synergies and results.
• Independently engage and influence Senior McDonald’s Marketing leaders, Global TCCC marketing leadership, OU Marketing, and Senior TMD leadership.
• Provide ongoing mentoring and leadership in the marketing area to the members of the team.

Requirements

• A bachelor’s degree is required, with a strong preference for a concentration in Marketing or a related field.
• An MBA or advanced degree is preferred.
• A minimum of 10 years of business experience.
• 10 years of hands-on experience in consumer marketing within a dynamic and fast-paced industry.
• Extensive experience in fast-moving consumer goods (FMCG).
• Solid understanding of customer management, market dynamics, and business strategies.
• Deep knowledge of the regional business landscape, consumer trends, and operational complexities within both McDonald’s and The Coca-Cola Company (TCCC) ecosystems.
• Fluent English communication.
• Other local languages are a plus.

Skills

• Brand Architecture
• Brand Positioning
• Brand Strategy
• Channel Management
• Competitor Analysis
• Creative Briefs
• Digital Media Strategy
• Group Problem Solving
• Marketing Activation
• Marketing Strategies
• People Management
• Shopper Marketing
• Social Media Strategies
• SWOT Analysis
• Team Management
• Leadership & People Management
• Communication & Influence
• Strategic Thinking & Planning
• Problem-Solving & Analytical Skills
• Project & Organizational Management
• Creative & Innovative Mindset
• Cross-Functional Collaboration
• Consumer Marketing Expertise

Location

• Tokyo, Japan

Work Type

• Individual Contributor

Experience Level

• 10+ years of business experience
• 10+ years of hands-on consumer marketing experience

Education Level

• Bachelor's degree in Marketing or related field
• MBA or advanced degree preferred

Benefits

• Career growth and development opportunities
• Access to educational platforms
• Coaching, mentoring, and feedback
• Diverse and inclusive culture
• International Experience
• Opportunity to work on international projects with multicultural teams

About the Company

• We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
• We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
• We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
• We believe that our culture is one of the reasons our company continues to thrive after 130+ years.