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About the Role

Manage the entire cardholder journey for the eBay Cobrand Credit Card, including acquisition, onboarding, usage, interaction, dedication, and loyalty. Improve customer lifetime value by developing strategies and programs that encourage card activation, spending, rewards engagement, and long-term cardholder retention. Serve as the internal owner of the cardholder lifecycle, partnering closely with cross-functional teams to deliver a seamless and differentiated customer experience. Play a meaningful role in ensuring the cobranded credit card initiative achieves its customer, engagement, and business objectives while continuously improving the cardholder experience.

Responsibilities

Own the customer journey from acquisition through activation, engagement, retention, and reactivation.
Define and monitor key program metrics, including applications, approvals, activation, spend, rewards engagement, retention, and customer satisfaction.
Develop customer segmentation and lifecycle strategies that drive card adoption, usage, and loyalty.
Partner with Marketing and CRM teams to optimize customer communications and engagement campaigns.
Identify opportunities to increase card usage across key eBay experiences, including checkout, eBay Live, focus categories and off eBay.
Help shape the rewards and benefits strategy to maximize customer value and engagement.
Use customer insights, experimentation, and data analysis to continuously improve program performance.
Coordinate efforts across Marketing, CRM, Analytics, Product, Customer Service, Finance, and Risk to deliver program goals.
Support the launch planning, lifecycle campaigns, and customer experience enhancements.
Drive alignment across teams to ensure a consistent and differentiated cardholder experience.

Requirements

5+ years of experience in customer lifecycle management, loyalty, CRM, payments, financial services, or related fields.
Experience managing co-brand, credit card, loyalty, or rewards programs.
Strong understanding of cardholder lifecycle metrics, customer engagement, and retention strategies.
Strong analytical and data-driven decision-making skills.
Experience developing business cases, customer segmentation strategies, and lifecycle marketing programs.
Excellent communication and stakeholder management skills.
Ability to influence cross-functional teams in a matrixed environment.
Passion for building customer-centric experiences and loyalty programs.
Experience with experimentation, personalization, and AI-enabled customer engagement is a plus.

Skills

Customer lifecycle management
Loyalty programs
CRM
Payments
Financial services
Co-brand programs
Credit card programs
Rewards programs
Cardholder lifecycle metrics
Customer engagement
Retention strategies
Analytical skills
Data-driven decision-making
Business case development
Customer segmentation
Lifecycle marketing
Communication skills
Stakeholder management
Cross-functional team influence
Experimentation
Personalization
AI-enabled customer engagement

Experience Level

5+ years of experience

Salary/Compensations

$92,800 - $160,200

Benefits

Total compensation package may include other elements, including a target bonus and restricted stock units (as applicable)
Full range of medical, financial, and/or other benefits
401(k) eligibility
Various paid time off benefits, such as PTO and parental leave

About the Company

eBay is a global ecommerce leader changing the way the world shops and sells.
Our platform empowers millions of buyers and sellers in more than 190 markets around the world.
We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day.
We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Equal Opportunity

eBay is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.
If you have a need that requires accommodation, please contact us at talent@ebay.com.
We will make every effort to respond to your request for accommodation as soon as possible.
View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
An employer who violates this law shall be subject to criminal penalties and civil liability.
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