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About the Role

Dentsu Gaming is seeking a performance-focused, data-fluent leader to manage user acquisition and analytics for its gaming client portfolio. This role will drive player growth through paid campaigns and optimize the player journey by building data infrastructure, dashboards, and insights. The position involves collaboration across various dentsu Gaming departments to bridge campaign execution and strategic decision-making.

Responsibilities

Own end-to-end UA strategy across global gaming titles and markets.
Manage multi-million budgets across social, SDK networks, DSPs, Apple Search Ads, and creator ecosystems.
Define testing roadmaps, scaling methodologies, and channel mix for launches and live titles.
Build and manage dashboards tracking campaign KPIs (CPI, ROAS, LTV, retention).
Utilize SQL, BI tools, and visualization platforms to surface actionable insights.
Develop performance models to guide investment decisions and support client reporting.
Monitor audience behavior and competitor activity to identify emerging trends.
Translate market signals into segmentation frameworks and go-to-market inputs.
Stay current on broader gaming and marketing trends.
Design and run A/B tests across creatives, formats, and messaging.
Partner with Creative teams to ensure assets meet platform requirements and maximize conversion.
Drive a culture of rapid iteration informed by data.
Act as the bridge between Analytics, Creative, Media, and Account teams.
Work with Product to ensure proper UA and tracking setup for new titles and feature releases.
Support internal teams with data-driven insights for pitches and strategic presentations.
Maintain relationships with advertising partners to unlock testing opportunities.
Support the implementation and evaluation of marketing mix modelling approaches.
Build foundational knowledge of programmatic buying strategy across DSPs.
Assist in gathering data points that inform the business case for incrementality testing and MMM adoption.

Requirements

Several years in User Acquisition, performance marketing, or data/analytics
Proven track record across multi-channel User Acquisition portfolios
Gaming, digital marketing or media experience
Experience supporting or leading global campaigns
Experienced in MMP’s: AppsFlyer, Adjust or Singular
Expertise in supporting or leading global campaigns

Skills

User Acquisition
Performance Marketing
Data Analytics
SQL
BI Tools
Tableau
Power BI
A/B Testing
Programmatic Buying
Marketing Mix Modelling (MMM)

Location

London

Work Type

Full time
Permanent
Flexible working arrangements

Experience Level

Manager

Benefits

Competitive salary
Tailorable benefits package

About the Company

Dentsu is an integrated growth and transformation partner to the world’s leading organizations, founded in 1901 in Tokyo, Japan, and present in over 145 countries and regions.
Dentsu nurtures and develops innovations, combining talents from its global network of leadership brands to create impactful integrated growth solutions.
Dentsu delivers end-to-end experience transformation (EX) by integrating services across Media, CXM, and Creative.
Dentsu's business transformation (BX) mindset pushes boundaries for sustainable growth for brands, people, and society.
dentsu Gaming is a division of dentsu group that leverages deep cultural understanding and innovative history to create impactful gaming marketing and media strategies.
dentsu Gaming has a global network and strategic partnerships with industry giants like Roblox, Sony, Nintendo, Namco Bandai, Overwolf, and Anzu.
dentsu Gaming helps brands authentically engage with the gaming community through in-game advertising, branded integrations, and original game development.
dentsu Gaming is a leader in the rapidly evolving gaming industry and a pioneer in media.

Equal Opportunity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
We strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.