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About the Role

We are seeking a strategic and people-focused Head of Direct Marketing for the Credit Card department, responsible for driving customer growth through innovative and effective direct marketing channels. This customer-centric leader will deliver acquisition growth across the U.S. Bank credit card portfolio by managing audience creation, leading strategic investment decisions across paid marketing channels, and optimizing the full funnel to scale growth efficiently.

Responsibilities

Lead the development and execution of customer acquisition strategies for the credit card portfolio.
Create and refine target audiences using advanced segmentation and modeling techniques.
Guide the team in building and optimizing deepening and prospecting models to maximize acquisition effectiveness, with experience in leveraging AI model development and analytics.
Manage all paid digital media campaigns, including ConnectedTV, Linear TV, paid social, organic social, paid search, display advertising, influencer, and PR.
Oversee affiliate marketing partnerships to expand reach and drive qualified leads.
Direct the planning and execution of direct mail and email campaigns to support acquisition goals.
Optimize website content and user experience for improved conversion rates and lead generation.
Analyze campaign data, customer insights, and conversion metrics to inform decision-making and report on KPIs to executive leadership.
Lead a high-performing team that influences and fosters a collaborative environment across the organization.
Ensure compliance with corporate policies and regulatory requirements.

Requirements

10+ years of banking experience.
5+ years of management experience.
BA/MBA in finance, accounting, or other related field.
Well-developed leadership abilities and strategic management skills.
Knowledge of unit(s) and relation to industry.
Well-developed verbal and written communication skills.
Well-developed analytical, decision-making and problem-solving skills.
Considerable tact, diplomacy and people skills.
Proven experience managing and mentoring a high-performing marketing team.
Demonstrate deep expertise in leveraging AI and advanced analytics to design, validate, and optimize acquisition, deepening, and prospecting models, translating insights into measurable business impact.
Proven track record in managing direct marketing channels, including digital, affiliate, mail, and email.
Extensive experience leading acquisition funnels for credit card or financial products.
Experience with website optimization and conversion rate improvement initiatives.
Excellent organizational and communication skills with the ability to drive accountability and alignment.
Effective communication skills and the ability to present complex ideas clearly.
Expertise in digital marketing tools, analytics platforms, and CRM systems.
Ability to thrive in a fast-paced, results-driven environment.
Strategic thinker with a bias for action and results.
Innovation and bias to test/ experiment.
Cross-functional leadership and collaboration.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Skills

Direct Marketing
Customer Acquisition
Audience Creation
Paid Marketing Channels
Full-Funnel Optimization
Acquisition Funnel Management
Organic Growth
Audience and Analytical Tools
Targeting
Testing
Digital Marketing
Direct Mail
AI Model Development
Analytics
ConnectedTV
Linear TV
Paid Social
Organic Social
Paid Search
Display Advertising
Influencer Marketing
Public Relations
Affiliate Marketing
Email Marketing
Website Optimization
Conversion Rate Optimization
KPI Reporting
Team Leadership
Compliance
Strategic Management
Verbal Communication
Written Communication
Analytical Skills
Decision-Making
Problem-Solving
Tact
Diplomacy
People Skills
Mentoring
CRM Systems

Location

United States

Work Type

Full-time

Experience Level

10+ years of banking experience
5+ years of management experience

Education Level

BA/MBA in finance, accounting, or other related field

Salary/Compensations

$193,035.00 - $227,100.00

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension

About the Company

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.
We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.
Try new things, learn new skills and discover what you excel at—all from Day One.

Equal Opportunity

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
U.S. Bank will consider qualified applicants with arrest or conviction records for employment.
U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance.
U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA).
In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.