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About the Role
As a Principal Product Marketing Manager for Firefly, you will define its impact on professional creatives, shaping its integration into existing tools and articulating its value to drive adoption. You will lead a team and own strategy and execution, collaborating across product, marketing, and go-to-market teams.
Responsibilities
- Own positioning, messaging, and value propositions for Firefly with creative professional segments.
- Translate complex AI capabilities into clear, compelling customer value.
- Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users.
- Own marketing strategy for Firefly for creative professionals, from awareness through retention.
- Orchestrate unified launch plans, write creative briefs, and oversee channel execution.
- Develop and own post-launch optimization strategies informed by usage data.
- Contribute to the PMM perspective on Firefly's business performance.
- Ensure messaging is coherent end to end across product surface area and strategic partnerships.
- Enable GTM and marketing teams to understand, articulate, and amplify Firefly's value.
- Influence the roadmap using customer insight and market analysis.
- Champion the customer's needs within the product process.
Requirements
- 8+ years of experience in product marketing, marketing, or a related field driving strategy and execution for innovative products.
- Passion for new technologies, creative products, and the creative industry, with deep knowledge of the GenAI landscape.
- End-to-end PMM skills: positioning, messaging, launch, and post-launch optimization.
- Proven ability to develop compelling, evergreen product positioning that translates technical capability into customer value and drives engagement and adoption.
- Experience launching AI or technically complex products, with an ability to differentiate in a fast-evolving competitive space.
- Strong product instincts — you engage meaningfully with roadmaps and advocate for the customer throughout the product lifecycle.
- Ability to toggle between high-level strategy and hands-on execution in a fast-paced, cross-functional environment.
- Ability to thrive in ambiguity and rapidly evolving environments, with a bias for action and problem solving.
- Data-driven and insight-led, with genuine customer curiosity.
- Strong POV — you bring a clear perspective, push back when it matters, and operate effectively within a large and complex organization.
- Exceptional communication and storytelling skills, with executive presence and the ability to craft narratives that resonate across audiences.
- Ability to mentor and help develop more junior team members.
Skills
- Product Marketing
- Marketing Strategy
- Go-to-Market Strategy
- Positioning
- Messaging
- Value Proposition Development
- Launch Planning
- Post-Launch Optimization
- Customer Insights
- Market Analysis
- AI/GenAI
- Creative Industry Knowledge
- Communication
- Storytelling
- Executive Presence
- Mentoring
Location
- US
Work Type
- Full-time
Experience Level
- Principal
- 8+ years
Salary/Compensations
- $145,400 - $261,150 annually (US)
- $180,300 - $261,150 (California)
- $165,600 - $239,725 (Washington)
Benefits
- Comprehensive benefits programs
About the Company
- Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
- Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
- Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
- We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
- At Adobe, we believe that great ideas can come from anywhere in the organization.
- Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Equal Opportunity
- Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
- Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.