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About the Role
As a Sr. Programmatic Platform Account Manager at Big Happy, you will own and execute programmatic campaigns, ensuring seamless integration and high-performance delivery. You will support strategy and campaign management efforts while ensuring client satisfaction with best-in-class programmatic services. We seek a proactive candidate with a strong understanding of the ad tech ecosystem, particularly in programmatic advertising, who is a strategic problem solver and creative thinker to drive campaign success through optimizations and client experience.
Responsibilities
- Manage Programmatic Account Managers to ensure KPIs and deliverables are met.
- Assist with managing the post-sale process of Big Happy creative mobile programmatic campaigns.
- Create new PMP Deal IDs, manage optimizations, reporting, and daily management in SSPs.
- Prepare campaign reporting and wrap-up presentations for Big Happy’s programmatic clients.
- Strategize and troubleshoot client programmatic deal requests and general capability inquiries.
- Manage and closely monitor PMP deal health to ensure optimal delivery for campaigns.
- Provide a high level of customer service to clients with effective communication, timely responses, and proactive issue resolution.
Requirements
- Expert hands-on-keyboard experience with Demand Side Platforms (DSPs) to assist clients in activating campaigns.
- Very strong understanding of Supply Side Platforms (SSPs) and the programmatic market.
- Desire to grow understanding of advertising technology ecosystems and platforms.
- Experience managing other programmatic specialists.
- Strategic and out-of-the-box thinkers who are creative and help deliver results for clients.
- Willingness to trust gut feelings and speak up consistently to drive results and ideas.
- Deep understanding of programmatic advertising, including best practices, capabilities, and products.
- Ability to work closely with cross-functional teams internally and externally to drive programmatic revenue growth.
- 4-6+ years of experience.
- Strong knowledge of DSPs, SSPs, and the digital ecosystem.
- Exceptional communication skills, both oral and written.
- Advanced working knowledge of Excel and Powerpoint.
- BA/BS required.
- Programmatic and DOOH experience.
Skills
- Programmatic advertising
- Ad tech ecosystem
- Strategic problem-solving
- Creative thinking
- Analytical skills
- Communication skills
- Problem-solving skills
- Demand Side Platforms (DSPs)
- Supply Side Platforms (SSPs)
- Excel
- Powerpoint
Location
- New York City
Work Type
- Full Time
- Hybrid
Experience Level
- 4-6+ years
Education Level
- BA/BS required
Salary/Compensations
- $80,000 - $126,500 / year
Benefits
- Healthcare
- Dental
- Vision
- HSA
- FSA
- Transit
- 401(k) match
- Big Happy-provided laptop
- Participation in Big Happy stock program
- Paid Parental Leave
About the Company
- Big Happy is a company focused on programmatic advertising services.