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About the Role

The Senior Creative Director, Experiential Design & Brand Environments plays a pivotal role in shaping how Hearst brands, businesses, and initiatives are experienced through physical and immersive environments. This hands-on role combines creative execution, strategic thinking, and project management to develop experiential activations, exhibitions, installations, branded environments, corporate events, retail pop-ups, interactive experiences, and cultural programming. The primary near-term focus is to help lead the design and implementation of a multi-media space that will be installed on the first floor of the Hearst Tower. The role serves as a connector between Hearst businesses, cultural institutions, creative communities, and emerging technologies, identifying opportunities that drive audience engagement, social conversation, earned media, and business impact.

Responsibilities

Develop a deep understanding of Hearst’s businesses, corporate initiatives, communications priorities, and brand strategies.
Translate Hearst brands, businesses, content, and corporate priorities into compelling physical experiences that communicate key messages and create memorable audience interactions.
Work directly with Hearst’s outside experience design partner on the creation of the new multimedia space.
Represent the Hearst brand for all creative executions.
Design and produce presentations, environmental graphics, video content, installation concepts, and experiential creative assets from concept through final execution.
Collaborate with stakeholders across Hearst divisions to develop experiences that support business and communications objectives.
Explore and implement emerging technologies including AI-driven experiences, interactive media, projection mapping, immersive storytelling platforms, digital installations, and innovative audience engagement tools.
Manage budgets, approvals, project forecasting, and financial reporting.

Requirements

Direct experience leading complex location-based entertainment experiences from initial design through implementation is a requirement.
Skilled in editing, design, digital artwork creation and installation.
A personal passion for location-based entertainment, and regularly engages with a broad range of experiences in this area.
Exceptional creative vision with a strong understanding of spatial design, environmental storytelling, audience experience, and brand communications.
Fluency in AI tools, emerging technologies, and AI-enabled creative workflows, leveraging these capabilities to enhance creativity and deliver innovative audience experiences.
Deep understanding of experiential design, exhibitions, retail environments, installations, interactive media, and live events.
Ability to identify and create culturally relevant moments that generate meaningful conversation, media attention, and social engagement.
Strong organizational and project management skills with outstanding attention to detail and the ability to balance creative excellence with budget, schedule, and business objectives.
8+ years of experience in experiential design, exhibition design, environmental graphics, branded environments, retail activations, event design, architecture, or related creative disciplines.
Quantifiable experience in the development and creation of large-scale installations, exhibitions, activations, pop-up environments, immersive experiences, or cultural programming.
Experience managing budgets, schedules, fabrication partners, agencies, consultants, and production teams.
Strong working knowledge of Adobe Creative Suite, top editing programs and AI tools.
Understanding of fabrication methods, materials, lighting systems, audiovisual technologies, installation logistics, and production best practices.

Skills

AI fluency
Creative execution
Strategic thinking
Project management
Spatial design
Environmental storytelling
Audience experience
Brand communications
AI tools
Emerging technologies
AI-enabled creative workflows
Experiential design
Exhibitions
Retail environments
Installations
Interactive media
Live events
Editing
Digital artwork creation
Adobe Creative Suite
Top editing programs
Fabrication methods
Materials
Lighting systems
Audiovisual technologies
Installation logistics
Production best practices

Location

New York City

Work Type

Onsite

Experience Level

Senior
8+ years of experience

Salary/Compensations

$180,000 - $190,000

Benefits

Medical
Dental
Vision
Disability and life insurance
401(k)
Paid holidays
Paid time off
Employee assistance programs

About the Company

Hearst is a leading global, diversified information, services, and media company dedicated to innovating, informing audiences and leading with purpose, integrity and a culture of care.
Our portfolio includes more than 360 businesses worldwide.
On the consumer side, we operate 35 television stations, 28 daily newspapers and publish more than 200 magazine editions featuring many of the most iconic brands in media.
We also hold ownership stakes in leading cable networks such as A&E, HISTORY, Lifetime and ESPN.
On the business-to-business side, our companies include Fitch Group, a global leader in financial information and analytics; Hearst Health, which provides intelligence and software that improve care outcomes; and Hearst Transportation, which delivers data and software for aviation, automotive and trucking.
Our strength lies in our people.
We value the diverse perspectives that move us forward.
Our Corporate Teams deliver essential programs and services that support the entire Hearst enterprise.
Spanning communications, employee benefits, finance, learning and development, legal, technology, and more, these teams lead initiatives that advance Hearst’s mission to inform and inspire.
Here, you’ll find opportunities to grow, collaborate and make a lasting impact.

Equal Opportunity

We are an Equal Opportunity Employer and makes employment decisions without regard to race, color, religion, national origin, sex or gender, sexual orientation, gender identity, gender expression, age, disability, military or veteran status or any other status protected by federal, state, or local law.
We also provide reasonable accommodations to applicants and employees consistent with applicable law.