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About the Role

Drive regional and segment-focused marketing programs that accelerate pipeline growth, strengthen customer relationships, and support Omnicell's go-to-market priorities. Serve as a strategic partner to Sales by translating enterprise marketing strategies into localized programs that increase customer engagement, generate pipeline, and contribute to revenue growth.

Responsibilities

• Execute regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives.
• Activate integrated campaigns through tradeshows, conferences, executive events, roundtables, roadshows, and regional customer programs.
• Ensure all programs align with target audiences, campaign objectives, solution messaging, and customer use cases.
• Deliver high-quality experiences that reinforce Omnicell's brand and customer value proposition.
• Partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities.
• Align marketing programs to account-based engagement strategies and deal progression goals.
• Support Sales with targeted activations, hosted events, executive engagement opportunities, and customer-focused experiences.
• Coordinate post-event follow-up activities to maximize engagement and pipeline impact.
• Execute enterprise marketing campaigns at the field level while maintaining message consistency and brand standards.
• Collaborate with Product Marketing, Demand Generation, Marketing Operations, and Content teams to bring integrated campaigns to market.
• Incorporate digital, content, event, and experiential tactics to create seamless customer journeys.
• Ensure field programs reinforce Omnicell's key value propositions and solution positioning.
• Lead the execution of executive briefings, customer events, hosted dinners, conferences, trade shows, and regional marketing programs.
• Collaborate with Event Operations and cross-functional stakeholders to deliver exceptional customer and prospect experiences.
• Showcase Omnicell's commitment to improving clinical, operational, and business outcomes for healthcare organizations.
• Drive event-sourced and event-influenced pipeline through effective planning and execution.
• Track and analyze program performance, including attendance, engagement, sales participation, and pipeline contribution.
• Partner with Marketing Operations to ensure accurate lead capture, measurement, and reporting.
• Leverage performance data and stakeholder feedback to continually improve future programs.
• Partner with Client Engagement teams to incorporate customer advocates, references, site visits, and success stories into field programs.
• Create customer-centric experiences that build trust, strengthen relationships, and support long-term growth.
• Capture customer insights and feedback to inform future marketing strategies and engagement approaches.
• Coordinate event logistics including registration, attendee communications, agendas, speaker management, shipping, audiovisual requirements, and onsite execution.
• Manage vendors, timelines, deliverables, and budget adherence to ensure successful program outcomes.
• Maintain operational rigor and execution excellence across multiple concurrent initiatives.
• Partner closely with Field Marketing leadership, Product Marketing, Marketing Operations, Event Operations, Demand Generation, Corporate Marketing, and Sales teams.
• Act as a connector across functions to ensure strategic alignment, clear communication, and successful program execution.
• Collaborate to build strong partnerships across Sales, Product Marketing, Marketing Operations, Event Operations, and Customer Engagement teams to deliver unified customer experiences and business results.
• Inspire stakeholders and foster alignment around field marketing initiatives that create meaningful customer engagement and pipeline impact.
• Develop continuously learn from customer insights, campaign results, and market trends while sharing knowledge and best practices with colleagues and partners.
• Execute ownership of multiple programs simultaneously, establish priorities, and consistently deliver high-quality results on time and within budget.
• Impact drive measurable business outcomes by connecting marketing investments to pipeline growth, customer engagement, and revenue contribution.
• Challenge conventional approaches and identify innovative opportunities to improve program performance.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field
• 3+ years of experience in field marketing, event marketing, or demand generation
• Proven experience executing marketing programs tied to pipeline and sales outcomes
• Strong project management and organizational skills
• Ability to partner effectively with Sales and cross-functional stakeholders
• Strong communication and coordination skills in fast-paced environments
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience in healthcare technology, healthcare services, enterprise software, or other B2B environments.
• Experience supporting tradeshows, executive events, customer programs, and account-focused marketing initiatives.
• Familiarity with CRM platforms, marketing automation systems, and reporting tools.
• Understanding of account-based marketing (ABM), integrated campaign strategies, and modern go-to-market models.
• Experience working within matrixed organizations and cross-functional teams.

Skills

• Field marketing
• Event marketing
• Demand generation
• Project management
• Organizational skills
• Sales partnership
• Cross-functional collaboration
• Communication
• Coordination
• Healthcare technology
• Healthcare services
• Enterprise software
• B2B marketing
• Tradeshows
• Executive events
• Customer programs
• Account-focused marketing
• CRM platforms
• Marketing automation systems
• Reporting tools
• Account-based marketing (ABM)
• Integrated campaign strategies
• Go-to-market models

Location

• Remote
• Hybrid (U.S.)

Work Type

• Remote
• Hybrid

Experience Level

• 3+ years of experience in field marketing, event marketing, or demand generation

Education Level

• Bachelor’s degree in marketing, business, communications, or related field
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Salary/Compensations

• Base salary of $85,000-98,000

Benefits

• Up to 40% travel for customer engagements, industry events, sales meetings, and team collaboration sessions.

About the Company

• At Omnicell, we're transforming the future of pharmacy and healthcare operations through innovative technology, data-driven insights, and meaningful customer partnerships.
• Omnicell's commitment to improving clinical, operational, and business outcomes for healthcare organizations.