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About the Role

The Director, Digital Audience Engagement will lead a small team and collaborate cross-functionally to drive commercial outcomes by championing a new approach to strategic messaging and engagement for innovation initiatives.

Responsibilities

• Guide audience engagement and communication plans across earned media, social media, thought leadership, content, events, and digital platforms.
• Evolve key messaging framework, narrative, and strategy to elevate the company and showcase fintech, digital assets, crypto investing, and innovation programs.
• Write strategic briefs with audience and category insights to guide project execution.
• Support sales and business development colleagues in strategic communications and digital engagement to drive commercial activity.
• Partner with Global Communications to drive an earned media, PR, and market commentary strategy.
• Mentor and lead a team managing internal/external communications, social media, content, creative, web experiences, events, and sponsorships.
• Direct 3rd party creative, PR, events, digital, and social media agencies.
• Encourage the integration of AI tools across communications and digital engagement plans.
• Serve as an expert on next-gen audiences and digital engagement trends, focusing on digital native investors.
• Explore and leverage new digital engagement platforms and produce content optimized for emerging channels.
• Build trust with internal partners to launch innovative audience engagement programs and communication plans.

Requirements

• Bachelor’s degree or equivalent relevant experience.
• 10+ years of experience in digital engagement or communications.
• Expertise in digital assets, cryptocurrency, blockchain, and emerging technologies.
• Exceptional presentation and storytelling capabilities.
• Strong writing, editing, and content development skills.
• Experience with digital engagement and audience growth tools.
• Practical experience applying artificial intelligence in business processes.
• Start-up or entrepreneurial experience is highly valued.
• Experience working within regulated industries is preferred.
• Ability to influence and build stakeholder alignment.
• Strong relationship-building and collaboration skills.
• Effective negotiation and budget management capabilities.
• Innovative mindset with a willingness to challenge convention.
• Proven people leadership and coaching abilities.
• High adaptability in fast-changing environments.
• Ability to communicate vision and drive execution.

Skills

• Digital engagement
• Communications
• Digital assets
• Cryptocurrency
• Blockchain
• Emerging technologies
• Presentation
• Storytelling
• Writing
• Editing
• Content development
• Digital engagement tools
• Audience growth tools
• Artificial intelligence
• Stakeholder alignment
• Relationship-building
• Collaboration
• Negotiation
• Budget management
• Leadership
• Coaching
• Adaptability

Location

• New York City (NY)
• Short Hills (NJ)
• Baltimore (MD)
• Stamford (CT)
• Boston (MA)

Work Type

• Hybrid

Experience Level

• 10+ years

Education Level

• Bachelor's degree or equivalent relevant experience

Salary/Compensations

• $171,000 - $222,000

Benefits

• Competitive and valuable range of total rewards
• Base compensation
• Annual discretionary bonus
• 401(k) plan with a generous match
• Recognition rewards
• Comprehensive benefits package
• Learning resources
• Career development programs
• Reimbursement for certain education expenses
• Paid time off
• Wellbeing program
• Three weeks of PTO in your first year
• Competitive medical, dental, and vision insurance
• 401(k) plan with an 85% company match
• Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
• Learning Education Assistance Program (LEAP)
• Employee Investment Benefits: Opportunity to purchase company funds with no sales charge

About the Company

• Franklin Templeton is a forward-thinking asset manager that builds dynamic relationships with clients, understands their goals, and navigates complex markets together.
• The company leverages cutting-edge strategies and deep insights to unlock opportunities for long-term wealth creation.
• Franklin Templeton offers a welcoming, inclusive, and supportive culture with globally diverse business opportunities.
• The Franklin Innovation Research, Strategies and Technologies (FIRST) team is the hub for innovation, identifying, developing, and advancing opportunities at the intersection of investment management and emerging technologies.
• FIRST plays a key role in shaping the firm's digital assets strategy and bringing innovative solutions to market.
• FIRST fosters collaboration across business, investment, and technology functions.
• FIRST positions Franklin Templeton at the forefront of the evolving financial services landscape through thought leadership, strategic initiatives, and experimentation.

Equal Opportunity

• Franklin Templeton is an Equal Opportunity Employer.
• Committed to providing equal employment opportunities to all applicants and employees.
• Evaluates qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.