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About the Role

The Program Manager, Digital Audience Engagement will support key initiatives that promote Franklin Templeton’s innovation and digital assets programs across B2B, B2B2C, and Direct to Wallet Audiences. This is a hands-on role that will drive business outcomes through a fresh approach to audience engagement, supporting campaigns and creative content that leverage emerging channels and technology to highlight our innovative work across fintech, digital assets, blockchain and future-forward thought leadership.

Responsibilities

Audience communication and digital engagement programs
Creative content, storytelling and campaign development
Project planning and timelines
Agency and 3rd party vendor relations
Owned channel management, including web/micro sites, social media...etc.
Support for executive social media and PR/media relations
New channel/platform research and analysis
Programs that leverage AI to automate, streamline and improve the quality of deliverables across the emerging solutions content team
Other operational tasks, including compliance submissions, program performance metrics and analytics
Learn, master and manage a wide variety of digital engagement technologies and channels to enable a growing global function within Franklin Templeton
Support the development, deployment and delivery of various cross-channel communication and digital engagement campaigns across key audiences, globally
Partner with various internal shared services teams and external vendors to develop and deliver innovative content and experiences
Support all aspects of FIRST website and social media publishing, managing day-to-day changes and updates, as well as community management
Manage compliance submissions and global approvals tracking to ensure all materials are in line with relevant regulations, and record keeping is up to date
Oversee briefing, tagging and reporting process for all FIRST engagement and communications analytics across traditional and digital channels
Analyze a wide range of data to identify what is working, what is not, and how to optimize resources
Track budgets, financial reporting and manage vendor invoices
Maintain an outside-in mindset, bringing best practices from our industry and beyond to the table at Franklin Templeton to help improve our engagement across B2B and D2C audiences
Serve as an available consultant, where needed, to internal teams and external client partners on effective audience engagement trends and tactical approaches/processes

Requirements

Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
3-5 years of digital engagement or agency experience.
Experience managing digital engagement activities across multiple functions.
Experience deploying cross-channel engagement programs.
Experience with digital, mobile, social, earned, and emerging channels.
Strong writing and digital content creation skills.
Proficiency with emerging artificial intelligence (AI) tools.
Proficiency in Microsoft Office applications.
Proficiency with workplace productivity tools.
Experience in regulated industries preferred.
Start-up experience welcomed.
Highly organized with strong attention to detail.
Entrepreneurial and self-directed approach.
Creative, innovative, and strategic mindset.
Ability to execute in agile environments.
Adaptable across changing priorities and projects.
Strong communication and collaboration skills.
Goal-oriented with a results-driven mindset.

Skills

web3
blockchain
digital assets
AI
Microsoft Office
workplace productivity tools

Location

New York City (NY)
Short Hills (NJ)
Baltimore (MD)
Stamford (CT)
Boston (MA)

Work Type

Hybrid

Experience Level

3-5 years

Education Level

Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.

Salary/Compensations

$105,000 - $136,000

Benefits

Competitive and valuable range of total rewards—monetary and non-monetary
Base compensation
Annual discretionary bonus
401(k) plan with a generous match
Recognition rewards
Comprehensive benefits package
Competitive healthcare options
Insurance
Disability benefits
Employee stock investment program
Learning resources
Career development programs
Reimbursement for certain education expenses
Paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays)
Motivational wellbeing program
Three weeks of PTO in your first year
Competitive medical, dental, and vision insurance
401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
Learning Education Assistance Program (LEAP)
Employee Investment Benefits: Opportunity to purchase company funds with no sales charge

About the Company

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.
From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.
The Franklin Innovation Research, Strategies and Technologies (FIRST) team serves as Franklin Templeton's hub for innovation, helping the firm identify, develop, and advance opportunities at the intersection of investment management and emerging technologies. The team plays a key role in shaping the firm's digital assets strategy and bringing innovative solutions to market, while fostering collaboration across business, investment, and technology functions. Through thought leadership, strategic initiatives, and experimentation with next-generation technologies, FIRST helps position Franklin Templeton at the forefront of the evolving financial services landscape.

Equal Opportunity

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.