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About the Role

As the Lead of Emerging Marketing Technology for Verizon Value, you will lead the end-to-end design, deployment, and adoption of agentic AI workflows across the marketing lifecycle, acting as the critical bridge between marketing strategy and technical engineering teams to build closed-loop automation systems.

Responsibilities

• Leading E2E design and roll out of AI tools to assist in campaign brief creations.
• Architecting agentic workflows that can take and orchestrate downstream tasks.
• Building AI-enabled scaling systems that adapt hero assets across formats and channels.
• Owning roadmap for AI tool leverage in the campaign lifecycle and sequencing builds.
• Designing 'human-in-the-loop' workflows to empower creatives and reduce adoption friction.
• Owning the execution of the GEO/AEO roadmap, monitoring brand citations in LLMs, and managing AI-readable schema.
• Partnering with data and analytics teams to design closed loop performance monitoring systems.
• Defining technical architecture decisions in partnership with GTS/analytics.
• Translating marketing requirements into technical user stories for data engineers, and vice versa.
• Establishing guardrails, QA workflows, and brand safety/compliance review processes for AI-generated or assisted briefs and creative.
• Building measurement frameworks to prove ROI of AI tooling investments.
• Creating training and enablement materials to champion adoption across marketing teams.
• Owning the evaluation, procurement, and ongoing lifecycle of third-party AI vendors and open-source models.
• Continuously scanning trends and translating them into a prioritized roadmap of what to pilot, monitor, and deprioritize.
• Aligning priorities with channel teams to design and structure pilots.
• Building the case to scale winning pilots and handing them off to the appropriate execution team.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketing with direct experience in marketing operations, campaign management, or martech.
• Deep hands on building and customization tools and platforms in a marketing/business context.
• Strong working knowledge of agentic AI and orchestration concepts: multi-agent workflows, RAG, prompt chaining, structured data/context engineering, how agents handoff tasks to one another.
• Understanding of marketing data infrastructure.
• MBA highly preferred.
• Understanding of what makes a strong campaign brief and what data should inform it.
• Experience with creative production workflows and the practical challenges of scaling creative across many formats/channels.
• Strong leadership and communication skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives.
• Ability to translate complex ideas and express them in concise, simple to understand ways.
• Strong project management skills, multi tasking is vital to success.
• Leadership in digital space and strong knowledge of digital media platforms.
• Demonstrated ability to direct and set strategy; follow through with execution.
• Excels at working under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.
• Proven ability to take initiative, influence others, and achieve results.
• Skilled and comfortable at working within the marketing matrix.
• Proven ability to manage a team of highly skilled marketeers.
• Comfortable with continuously changing priorities.
• Strong analytical, problem solving and planning skills.
• Excellent written and verbal presentation skills.
• Ability to easily transition from high level strategic thinking to detailed execution.

Skills

• Agentic AI
• Orchestration concepts
• Multi-agent workflows
• RAG
• Prompt chaining
• Structured data/context engineering
• Marketing data infrastructure
• Campaign management tools
• Performance/BI systems
• Digital media platforms

Location

• New York

Work Type

• Hybrid
• Full-time

Experience Level

• Six or more years of relevant experience

Education Level

• Bachelor’s degree
• MBA highly preferred

Salary/Compensations

• $105,000.00 - $201,000.00
• $115,500.00 - $201,000.00

Benefits

• Medical
• Dental
• Vision
• Short and long term disability
• Basic life insurance
• Supplemental life insurance
• AD&D insurance
• Identity theft protection
• Pet insurance
• Group home & auto insurance
• Matched 401(k) savings plan
• Up to 8 company paid holidays per year
• Up to 6 personal days per year
• Paid parental leave
• Adoption assistance
• Tuition assistance
• Premium pay (overtime, shift differential, holiday pay, allowances)
• Up to 15 days of vacation per year

About the Company

• Verizon powers and empowers how people live, work and play by connecting them to what brings them joy.
• We do what we love — driving innovation, creativity, and impact in the world.
• Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.
• In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always.

Equal Opportunity

• Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.