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About the Role

Questrade Financial Group (QFG) is seeking an Employer Brand Designer to shape how the world sees Questrade as a workplace. This role will own the visual storytelling behind our employer brand, translating what makes Questrade a great place to work into compelling designs across various channels. The ideal candidate will be a catalyst for change, using AI to transform and deliver unparalleled customer experiences and shaping a future where AI empowers our teams to do their best work.

Responsibilities

Bring the Employer Value proposition to life through the employer brand's visual identity, distinct yet consistent with the master brand.
Translate hiring goals into visually engaging narratives that drive candidate action.
Collaborate with the creative shop to deliver a wide range of assets across channels, including websites, microsites, internal and candidate communications, event collateral, swag, and social media.
Shape the physical workplace alongside the Workplace Experience team, including office signage, wayfinding, environmental graphics, meeting-room identities, murals, and branded spaces.
Design the onboarding experience, including welcome kits, new-hire materials, and swag.
Help bring the employee experience to life through internal campaigns, recognition and culture moments, internal-event design, and people communications.
Build and maintain a scalable design system of templates and assets for promoting the employer brand.
Create and direct photo and video shoots to turn employee stories into compelling visuals.
Leverage generative AI and modern design tools to accelerate prototyping and push the boundaries of digital creative output.
Use engagement and hiring-funnel data to test, learn, and improve designs.

Requirements

3-5 years of experience in a marketing or web design role.
Portfolio showcasing brand-led digital campaigns and high-converting web layouts.
Expert proficiency in Figma and Adobe Creative Suite.
Understanding of web constraints (HTML/CSS) to ensure design feasibility.
Proven ability to design for performance with a deep understanding of UX/UI principles, CTAs, and candidate user journeys.
Eagerness to experiment with new technologies (Generative AI) to elevate creative execution.
Strong communication skills to articulate design decisions to stakeholders.
Ability to collaborate with developers, copywriters, and other team members.

Skills

Figma
Adobe Creative Suite
HTML/CSS
UX/UI principles
Generative AI
Visual storytelling
Brand design
Digital campaign design
Web design
Marketing

Location

Canada

Work Type

Hybrid
Full-Time Permanent

Experience Level

3-5 years

Salary/Compensations

$70,000 - $80,000

Benefits

Health & wellbeing resources and programs
Paid vacation, personal, and sick days
Competitive compensation and benefits packages
Competitive incentive (bonus) program

About the Company

Questrade Financial Group (QFG) comprises Questrade, Questbank, Questrade Wealth Management, Community Trust Company, Zolo, and Flexiti, offering a range of financial services including securities and foreign currency investment, managed investment portfolios, mortgages, and real estate services.
QFG utilizes cutting-edge technology to enhance the financial success and security of Canadians.
The company combines human-centric collaboration with AI-driven innovation to redefine financial services.
QFG fosters a diverse, inclusive, and accessible work environment where individuals are treated with dignity and respect.
The team reflects the diversity of the communities served, driving innovation in fintech.
Questrade Financial Group's Applicant Tracking System utilizes artificial intelligence (AI) for application screening.

Equal Opportunity

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.
If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.