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About the Role

As a Zone Manager, you will be the driving force behind sales excellence across your zone. You will lead a high-performing field team, build trusted dealer relationships, and execute strategies that fuel growth, customer satisfaction, and brand loyalty. This role develops strategic plans to expand dealer market share and profitability, and builds strong dealer relationships. The position requires strong communication, negotiation, and decision-making skills, with significant autonomy. The Zone Manager also oversees support functions including product and technology training, accessories, financial services, business development, and dealer digital marketing strategy.

Responsibilities

Drive achievement of Zone Sales and Aftersales performance objectives
Promote Local Market Association (LMA) alignment and effectiveness through dealer and agency partnership
Lead communications that support the brand's business priorities and go-to-market strategies
Mentor, coach, develop, and elevate District Manager talent
Champion a business development culture that drives sales growth and aftersales opportunities
Promote dealer engagement and execution excellence in Tier 3 digital marketing initiatives
Lead District Manager teams in optimizing inventory performance and turn rates
Partner with the Accessory Distributor and Installer (ADI) to advance dealer and LMA accessory integration strategies
Assist in development and implementation of Zone customer retention and conquest strategies
Hold dealers accountable through disciplined business planning and action plans that drive sales growth
Oversee the Zone dealer network while managing facility image program execution and compliance
Champion overall Zone training performance and Sales excellence
Champion a customer-centric culture that places the customer at the center of every decision and action
Administer dealer contractual agreements and ensure compliance with performance standards related to retail sales, customer satisfaction, profitability, and working capital
Ensure effective adoption and utilization of dealership empowerment tools and resources

Requirements

Must possess and maintain the ability to legally operate a motor vehicle in accordance with the licensing requirements of the states in which work is performed
The selected candidate must currently reside within the territory (West New York - Buffalo/Rochester/Pittsburgh) or be willing to relocate to an approved city within the territory within 60 days of the start date.
GM does not provide immigration-related sponsorship for this role.
The selected candidate will be required to travel at least 50% or more on a frequent basis.
Any relocation costs would be the responsibility of the selected candidate.
This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.

Skills

Strong communication skills
Strong negotiation skills
Strong decision-making skills
Strong automotive industry knowledge
Strong business acumen
Proficiency in Microsoft Excel, including data analysis, reporting, and visualization tools
Ability to travel up to 75%
Leads through influence, aligning cross-functional teams and dealer partners to shared goals
Builds trust-based, long-term relationships with dealers and internal stakeholders
Analyzes complex sales data across district, zone, and regional levels
Uses data and customer insights to drive market-specific action plans
Highly organized
Adaptable
Works independently
Effectively manages competing priorities
Thinks strategically
Thinks creatively
Navigates conflict constructively
Addresses performance gaps directly
Solves complex business challenges with innovative, practical solutions
Effectively delegates and prioritizes across multiple districts and dealerships
Openness to relocate across districts and markets to broaden business knowledge, gain diverse experiences, and support organizational needs

Location

West New York - Buffalo/Rochester/Pittsburgh

Work Type

Field-based
Remote

Experience Level

7+ years of experience in Sales, Marketing, or related fields with a proven track record of driving revenue growth
3+ years of experience leading, coaching, and developing a team highly preferred
Prior experience leading dealer-facing teams preferred

Education Level

Bachelor’s degree in Business, Sales, Marketing or a related field

Salary/Compensations

$140,100 to $186,700
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits

Medical
Dental
Vision
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation & holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts

About the Company

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Equal Opportunity

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities.
Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.
General Motors offers opportunities to all job seekers including individuals with disabilities.
If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580.