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About the Role

As a Principal Digital Product Designer on the User Experience team, you will play a critical role in shaping high-impact digital experiences across REI’s desktop, mobile, web, and native platforms. You will define product direction, contribute deep craft, and partner closely with product, engineering, research, and brand to deliver thoughtful, human, and inclusive work aligned with REI’s mission to connect people with the outdoors and protect it.

Responsibilities

Discovers and frames ambiguous problems and drives solutions for one or more critical products or strategic projects on digital platforms.
Crafts artifacts that communicate solutions, including prototypes, mockups, task analysis, usability studies, personas, user flows, wireframes, style guides, navigational structures, and affinity diagrams.
Identifies and leads the building of design standards, patterns, style guides, and frameworks for design systems.
Leads new design standards and practices in collaboration with product, marketing, and engineering teams.
Facilitates collaboration with product managers, engineers, analytics, and research to ensure customer desires are fulfilled.
Contributes to task and dependency analysis, scheduling, and risk mitigation plans.
Champions user research and leads generative and evaluative User Experience research.
Provides mentorship and coaching to grow the team.
Evangelizes design best practices while uncovering novel and unexpected solutions.

Requirements

10+ years of experience in User Experience, interaction design, information architecture, Service design, or similar.
3+ years leading projects and mentoring teams.
Native mobile design expertise (iOS & Android) with a proven focus on adaptive experiences, responsive layouts, and comprehensive mobile design systems.
Experience in leadership, collaboration, communicating, and influencing design strategy.
Excellent problem-solving skills and familiarity with technical constraints and limitations when designing for platforms.
Proficient at building and shipping features/products at a department level, leading the end-to-end experience across a variety of platforms.
Demonstrable track record in leading strategic thinking across a large product space, developing product goals, identifying opportunities and outcomes, and developing relationships with cross-functional peers.
Experience developing design standards, patterns, style guides, best practices, and frameworks that are accessible and utilize human-centered methodologies.
Experience presenting work to executives, clearly and succinctly articulating goals and concepts.
A portfolio demonstrating excellent User Experience design skills for solving complex problems with clear results.
Bachelor’s degree in Design, HCI, Interaction, or a similar area, or equivalent practical experience.
Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals.
Flexible in one's viewpoints and positions to support the direction taken by others at REI.
Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
Consolidates information from various sources, including feedback from others, to reach sound decisions.
Considers the ultimate impact of decisions and actions on internal and external customers.
Works smart by setting effective work goals, establishing priorities, and planning well to produce quality work.
Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
Clearly conveys and accurately receives information by a variety of methods and in various situations.
Builds rapport with all kinds of people inside and outside the organization.
Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
Challenges the status quo, champions change, and influences others to change.
Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts.
Creates a strong, mutually supportive work spirit and culture where people can do their best.
Establishes trust and inspires others.
Makes effective organization and people decisions in a manner consistent with REI's values and ethics.
Delivers on commitments and holds others to the same.
Champions the organization and advocates solutions in the overall Company's best interest.
Fosters change in company direction.
Effectively plans and executes changes.

Skills

User Experience
Interaction Design
Information Architecture
Service Design
Native Mobile Design (iOS & Android)
Adaptive Experiences
Responsive Layouts
Mobile Design Systems
Leadership
Collaboration
Communicating Design Strategy
Influencing Design Strategy
Problem-Solving
Technical Constraints Familiarity
End-to-End Experience Design
Strategic Thinking
Product Goals Development
Opportunity Identification
Outcome Development
Cross-functional Relationship Development
Design Standards Development
Pattern Development
Style Guide Development
Best Practices Development
Framework Development
Accessibility
Human-Centered Methodologies
Executive Presentation
Portfolio Development
Agile/Scrum Environment
Retail Industry Support
E-commerce App/Site Support
Communication
Presentation Skills

Experience Level

Principal

Education Level

Bachelor's degree in Design, HCI, Interaction, or similar area, or equivalent practical experience.

Salary/Compensations

$130,200.00 - $208,200.00 per year

Benefits

Generous employee discount
Access to health benefits
Retirement savings plan
Accrued time off

About the Company

REI is a different kind of company. As a co-op, we put purpose before profits and act in the long-term interests of our members.
We believe time outside is fundamental to a life well lived.
We are committed to becoming a fully inclusive, anti-racist, multicultural organization.
We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives.
Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life.
To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Equal Opportunity

We are committed to becoming a fully inclusive, anti-racist, multicultural organization.
We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives.
We seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.