Senior Account Director (Social) at VCCP Group LLP | London | Rezi

Senior Account Director (Social) at VCCP Group LLP

Senior Account Director (Social)

VCCP Group LLP · London

Today

Senior Account Director (Social)

VCCP Group LLP · London

an hour ago
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About the Role

We are seeking an ambitious, organized, articulate, curious, and proactive individual to join our rapidly growing team as a Social Account Director. This role is ideal for someone with agency-side experience in a fast-moving social account team, passionate about brand culture and possessing a deep understanding of UK social content and culture. You will lead teams in content strategy, creative development, production, influencer management, and social channel management, handling both reactive and planned content across various social platforms.

Responsibilities

  • Act as the lead strategic advisor on social to your client(s) and the ‘go-to’ person for helping them navigate the modern social landscape.
  • Report directly to the Business Director, sharing full responsibility for account health, organic growth, and driving commercial value.
  • Identify and build relationships with key budget - holding clients across their business, proactively pitching social-first solutions, influencer programs, and always-on content strategies.
  • Take responsibility for client revenue targets, forecasting, scope management, and support negotiations on agency fees, production budgets, and retainers.
  • Treat your account team as a 'mini-agency,' embracing an entrepreneurial approach to leading always-on 'drumbeat' content, newsroom reactivity, and long-term campaign drops.
  • Oversee agile delivery processes across a multidisciplinary team: Producers, Creative Directors, Creators, Influencer Managers, Community Managers, and Social Strategists.
  • Ensure seamless operation between the account team, the client, and our in-house creator studio for fast-turnaround content creation.
  • Maintain compliance with VCCP reporting, legal, platform policy/legislation, and contractual billing processes.
  • Head up the agency’s strategic and creative response to client briefs, ensuring work adheres to social-first principles, platform mechanics, and native audience behavior.
  • Oversee both rapid same-day turnaround 'reactive' content and planned cultural campaigns across platforms.
  • Review creative work objectively and constructively, collaborating with Creators and Creative Directors to push for work that builds cultural heat and sparks fandom.
  • Lead campaign evaluation and performance reporting alongside Planners and Community Managers to translate social metrics into meaningful business learnings for clients.
  • Work with the Business Director and People Team to recruit, retain, and develop top-tier social account talent.
  • Lead, motivate, and mentor Senior Account Executives, Account Managers, and Community Managers, fostering a collaborative, fast-paced, and high-energy environment.
  • Conduct timely appraisals and career development planning, educating your team on best-in-class social account management.

Requirements

  • Proven track record in an Account Director role within an agency environment, leading dedicated social media, content, or influencer accounts.
  • Experience managing multi-speed production workflows (balancing rapid newsroom turnaround with long-term strategic production cycles).
  • Demonstrated experience in budget scoping, client fee negotiations, and financial forecasting.
  • Resilience to keep going in a fast-paced environment.
  • Thrive on working in a high-energy and fast-paced environment, where no two days are the same.
  • Proactive with a can-do attitude - eager to get your sleeves rolled up and learn.
  • Strive for excellence - proud of your work and have meticulous attention to detail.
  • Friendly and approachable.
  • Build rapport and able to quickly establish excellent working relationships.
  • Live and breathe the agency’s values.
  • Team player.

Skills

  • Social media strategy
  • Content development
  • Content production
  • Influencer management
  • Social channel management
  • Always-on content strategy
  • Creative development
  • Agile process management
  • Newsroom style content delivery
  • Platform compliance
  • Strategic response to briefs
  • Creative response to briefs
  • Social-first principles
  • Platform mechanics
  • Native audience behavior
  • Reactive content creation
  • Planned cultural campaigns
  • Campaign evaluation
  • Performance reporting
  • Talent recruitment
  • Talent retention
  • Talent development
  • Team motivation
  • Team mentoring
  • Appraisals
  • Career development planning
  • Native understanding of platform formats, algorithms, and trends across TikTok, Meta (Instagram/Threads), YouTube, and emerging platforms.
  • Creator & Influencer Ecosystem knowledge
  • Community management workflows

Location

  • North America
  • EMEA
  • APAC

Work Type

  • Full-time
  • Agency

Experience Level

  • Account Director

About the Company

  • VCCP is the global challenger network for challenger brands.
  • With more than 1,500 people across 13 offices in North America, EMEA and APAC, we challenge convention to deliver value for the world’s most ambitious organisations.
  • We believe transformation happens when everything works together.
  • We bring specialists from every discipline - strategy, AI, data, media, digital, experience, branding, creativity, production, PR, CX, CRM, employee engagement and beyond - into one fully integrated network.
  • We were founded on the principles of simplicity, collaboration and un-preciousness, and we’ve grown by staying true to them.
  • Our clients include some of the world’s most recognisable and progressive brands, such as Virgin Media O2, Barclays, Cadbury, Compare the Market, Domino’s, White Claw, easyJet, Primark and Co-op.
  • VCCP has topped the AAR’s annual new business ranking in 13 of the last 14 years and holds multiple Agency of the Year titles.
  • Across every company and every capability, we share the same ambition: to challenge ourselves, challenge our clients and challenge the industry for the better.

Equal Opportunity

  • We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self.
  • VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity.
  • If you require any adjustments during the application or interview process, please let us know via joinus@vccp.com.