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About the Role

The primary focus of the position is to provide strategic support and management of regional marketing, advertising and promotional activities.

Responsibilities

• Support the Regional Marketing Director with the creation of marketing plans and strategies, including market research, advertising costs, and demographic profiles.
• Manage the development of creative marketing materials and collateral for on-site team members, coordinating direct mailers, outreach marketing, and signage.
• Collaborate with design teams, third-party vendors, and on-site associates to create and write ads for various media to generate qualified traffic and promote the Pinnacle brand.
• Develop competitive messaging for property websites.
• Review and analyze traffic reports and ROI to determine marketing effectiveness.
• Conduct audits on various media and technology performance areas.
• Acquire contracts from national media vendors and stay abreast of their products.
• Support the regional team's use of new innovations and marketing partnerships.
• Analyze property demographics and develop marketing campaigns for various property types.
• Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.
• Attend client meetings on behalf of the Regional Marketing Director.
• Participate in interdisciplinary meetings on behalf of the Regional Marketing Director.
• Support new property marketing transitions.
• Ensure Pinnacle's brand standards are maintained.
• Update the marketing tool box with new deliverable templates.
• Other functions as assigned.

Requirements

• Bachelor’s Degree required
• 5+ years of related multifamily marketing experience
• Extensive copywriting experience and excellent command of the English language required
• Positive, energetic, enthusiastic, patient, and ambitious attitude is essential
• Strong copywriting, organizational and administrative skills are necessary
• Ability to multi-task and meet deadlines while working in a fast-paced environment
• Desire to work independently with various departments within the organization.
• Adjustable work hours possible to accommodate deadlines in other time zones.

Skills

• Copywriting
• Organizational skills
• Administrative skills
• Knowledge of Yardi product suite is a plus
• Knowledge of Adobe In-Design or the Creative Suites platform helpful

Location

• Remote

Work Type

• Full-time

Experience Level

• 5+ years

Education Level

• Bachelor's Degree

Salary/Compensations

• $80,750.00 - $95,000.00

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Flexible spending accounts
• Health savings accounts
• Retirement savings plans
• Life insurance programs
• Disability insurance programs
• Paid time away from work
• Unpaid time away from work

About the Company

• Cushman & Wakefield is a global real estate services firm.

Equal Opportunity

• Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities.
• Discrimination of any type will not be tolerated.
• In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.