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About the Role

The Marketing Analytics Team supports the central marketing function within TD Bank Group with high quality, innovative, and insightful information to help build value for our customers and shareholders. Your goal is to use data & scientific methodologies to understand and learn the client experience and suggest improvements and changes to better personalize the consumer experience and return greater shareholder value. You will be a key player in TD's personalization journey and will collaborate with different groups within and outside of marketing to drive change.

Responsibilities

Measurement for all marketing channels for TD Insurance businesses
Applying marketing analytics techniques MTA (Multi-touch attribution), MMM (Media Mix Model) and Causal inference method to understand the true value of marketing and suggest optimization opportunities
Understand the business objective, translate those into a test and use the results to make informed decisions
Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation and advice of website personalization
Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
Manage your project pipeline to ensure agreed upon timelines can be met
Work alongside 2 analytics teams to enable best in class analytics
Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance the personalization experience
Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

Requirements

6+ years of relevant experience in A/B testing, website analytics, attribution, regressions, ML or agency-side role in financial services/telecom (or other high volume direct marketing industries)
Degree in business, science, statistics, engineering, or other quantitative discipline
Significant experience with in marketing analytics techniques across digital and owned channels
Knowledge of testing methodologies and clickstream data
Knowledge of databases and data structures
Track record of getting things done and solving problems
Actuarial background or knowledge of the insurance industry is an asset
Experience with pyspark and data bricks an asset
Experience in with marketing measurement methods MTA (Multi-touch attribution), MMM (Media Mix Model) and Causal inference method is an asset

Skills

Ability to persist and overcome challenges
Deep desire to learn
A creative mindset to approaching problems
Knowledge of leveraging customer data from internal data warehouses through the use of CDP, Power BI, SAS, Hadoop systems (Akora), adobe analytics, SQL Servers, DOMO, Big Query and Google Marketing Cloud, SFTP servers
A project management mindset to help deliver on time to specifications
Team player while able to work independently
Pragmatic decision maker blending a mix of intellect, experience and street smarts
A customer driven mindset

Location

Toronto, Ontario, Canada

Work Type

Full-time

Experience Level

6+ years of relevant experience

Education Level

Degree in business, science, statistics, engineering, or other quantitative discipline

Salary/Compensations

$96,900 - $136,800 CAD

Benefits

Health and well-being benefits
Savings and retirement programs
Paid time off
Banking benefits and discounts
Career development
Reward and recognition programs
Training programs
Competitive benefits plan

About the Company

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores.
Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world.
More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience.
TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing.
Together, we are reimagining what banking can be for our clients, colleagues and communities.

Equal Opportunity

TD is committed to providing fair and equitable compensation opportunities to all colleagues.
We're committed to providing the support our colleagues need to thrive both at work and at home.
We hire and develop the best.
We foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals.