Regional Growth Marketing Manager at Nearmap | AU | Rezi

Regional Growth Marketing Manager at Nearmap

Regional Growth Marketing Manager

Nearmap · AU

4 days ago

Regional Growth Marketing Manager

Nearmap · AU

4 days ago
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About the Role

We are seeking a Regional Growth Marketing Manager to lead account-based marketing efforts for our AECO and Government segments in Australia and New Zealand. This role focuses on executing targeted 1:1 and 1:Few programs against key accounts, leveraging global campaign content and working closely with regional sales teams.

Responsibilities

  • Run 1:1 Strategic ABM for Nearmap's highest-priority ANZ accounts and 1:Few cluster programs for groups of accounts with shared characteristics.
  • Build joint account plans with AEs, including buying committee maps, shared OKRs, and program plans.
  • Adapt global campaign content, assets, and messaging for ANZ account-specific context.
  • Act on intent signals with the AE pod to ensure coordinated marketing and sales actions.
  • Own the ANZ field events calendar for AECO and Government, ensuring events align with account lists and pipeline objectives.
  • Manage the ANZ event budget for specified segments, plan quarterly spend, and report on return on investment.
  • Partner with ANZ AECO and Government sales leadership to develop programs that advance stalled deals.
  • Coordinate BDR and SDR outreach sequencing with ABX programs and intent signals.
  • Provide field intelligence to Global Campaign Managers and Portfolio Marketing regarding ANZ buyer feedback and messaging refinement.

Requirements

  • 6 to 8 years in field marketing, ABX, or demand generation within a B2B SaaS or technology company.
  • Demonstrated track record of account-level pipeline contribution.
  • Proven end-to-end events management experience, from strategy to post-event measurement.
  • Strong ABX execution capabilities, including 1:1 and 1:Few programs developed and run in partnership with sales.
  • Deep sales partnership experience and credibility with sales leadership.
  • Experience in AECO-adjacent ANZ markets (construction, engineering, architecture, infrastructure, or commercial real estate) is a strong advantage.
  • Self-sufficiency to manage regional ABX programs independently.
  • Proficiency with Salesforce and 6Sense.
  • Comfort using intent data and CRM signals for prioritization and activation.

Skills

  • Account-Based Marketing (ABM)
  • Field Marketing
  • Demand Generation
  • Event Management
  • Salesforce
  • 6Sense
  • Intent Data Analysis
  • CRM

Location

  • Sydney, Australia

Work Type

  • Hybrid

Experience Level

  • 6-8 years

Benefits

  • Quarterly wellbeing day off
  • Four additional days off annually for 'YOU' Days
  • Wellbeing and technology allowance
  • Annual flu vaccinations
  • Hybrid flexibility
  • Nearmap subscription
  • Stocked kitchen with snacks
  • In-office lunch every Tuesday and Thursday
  • Showers available

About the Company

  • Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that.
  • Nearmap provides powerful aerial imagery, AI-driven analytics, and geospatial tools to professionals in planning, building, insurance, and government.
  • Our technology transforms property uncertainty into decisive action.
  • We foster a culture that brings out the best in our people.