About the Role
We are seeking a Regional Growth Marketing Manager to lead account-based marketing efforts for our AECO and Government segments in Australia and New Zealand. This role focuses on executing targeted 1:1 and 1:Few programs against key accounts, leveraging global campaign content and working closely with regional sales teams.
Responsibilities
- Run 1:1 Strategic ABM for Nearmap's highest-priority ANZ accounts and 1:Few cluster programs for groups of accounts with shared characteristics.
- Build joint account plans with AEs, including buying committee maps, shared OKRs, and program plans.
- Adapt global campaign content, assets, and messaging for ANZ account-specific context.
- Act on intent signals with the AE pod to ensure coordinated marketing and sales actions.
- Own the ANZ field events calendar for AECO and Government, ensuring events align with account lists and pipeline objectives.
- Manage the ANZ event budget for specified segments, plan quarterly spend, and report on return on investment.
- Partner with ANZ AECO and Government sales leadership to develop programs that advance stalled deals.
- Coordinate BDR and SDR outreach sequencing with ABX programs and intent signals.
- Provide field intelligence to Global Campaign Managers and Portfolio Marketing regarding ANZ buyer feedback and messaging refinement.
Requirements
- 6 to 8 years in field marketing, ABX, or demand generation within a B2B SaaS or technology company.
- Demonstrated track record of account-level pipeline contribution.
- Proven end-to-end events management experience, from strategy to post-event measurement.
- Strong ABX execution capabilities, including 1:1 and 1:Few programs developed and run in partnership with sales.
- Deep sales partnership experience and credibility with sales leadership.
- Experience in AECO-adjacent ANZ markets (construction, engineering, architecture, infrastructure, or commercial real estate) is a strong advantage.
- Self-sufficiency to manage regional ABX programs independently.
- Proficiency with Salesforce and 6Sense.
- Comfort using intent data and CRM signals for prioritization and activation.
Skills
- Account-Based Marketing (ABM)
- Field Marketing
- Demand Generation
- Event Management
- Salesforce
- 6Sense
- Intent Data Analysis
- CRM
Location
- Sydney, Australia
Work Type
- Hybrid
Experience Level
- 6-8 years
Benefits
- Quarterly wellbeing day off
- Four additional days off annually for 'YOU' Days
- Wellbeing and technology allowance
- Annual flu vaccinations
- Hybrid flexibility
- Nearmap subscription
- Stocked kitchen with snacks
- In-office lunch every Tuesday and Thursday
- Showers available
About the Company
- Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that.
- Nearmap provides powerful aerial imagery, AI-driven analytics, and geospatial tools to professionals in planning, building, insurance, and government.
- Our technology transforms property uncertainty into decisive action.
- We foster a culture that brings out the best in our people.
