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About the Role

NetCost Market is seeking a Trade Marketing Specialist to lead the development and execution of in-store marketing campaigns, category activations, and vendor marketing programs. This role focuses on driving traffic, increasing basket size, and supporting category growth through effective retail marketing initiatives.

Responsibilities

• Develop and manage in-store marketing campaigns, category promotions, and seasonal activations.
• Define promotional mechanics such as discounts, bundles, recruitment offers, and loyalty initiatives.
• Build and maintain the trade marketing calendar aligned with commercial priorities.
• Lead the development of category-focused marketing initiatives (e.g., seasonal festivals, product launches, thematic campaigns).
• Ensure strong in-store presence through effective POS materials, signage, and visual communication.
• Support tastings, product demonstrations, and community-driven events.
• Manage vendor marketing programs and promotional collaborations.
• Coordinate vendor advertising opportunities within the store network.
• Work with vendors to support category growth initiatives and marketing campaigns.
• Partner with store managers to ensure strong campaign execution and merchandising alignment.
• Identify opportunities to increase store traffic, shopper engagement, and basket size.
• Provide stores with marketing guidance and best practices.
• Monitor campaign performance and evaluate promotional effectiveness.
• Analyze campaign results and provide recommendations for improvement.
• Track vendor participation and marketing ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in trade marketing, retail marketing, or CPG marketing.
• Experience managing in-store marketing campaigns and retail promotions.
• Strong project management and cross-functional collaboration skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Experience in grocery retail, food retail, or CPG companies.
• Experience working with vendor marketing programs and promotional funding.
• Understanding of shopper marketing and retail promotional mechanics.

Skills

• Strong proficiency in Excel and PowerPoint.
• Experience with campaign reporting and marketing analytics.
• Familiarity with design tools (Canva, Adobe tools, etc.) is a plus.

Experience Level

• 3-5 years

Education Level

• Bachelor's degree in Marketing, Business, Communications, or a related field

About the Company

• NetCost Market is seeking a Trade Marketing Specialist to lead the development and execution of in-store marketing campaigns, category activations, and vendor marketing programs across our store network.