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About the Role
We are seeking a Head of Marketing & Growth to lead the marketing function for Playbook, driving new user acquisition and retention. This role involves collaborating with various teams to set strategy, execute campaigns, optimize spend, and manage go-to-market plans for new features.
Responsibilities
- Own end-to-end go-to-market planning and execution for new product surfaces.
- Lead GTM sequencing and prioritization across channels for major events and launches.
- Partner with product on feature positioning and messaging for market rollout.
- Build repeatable GTM playbooks for faster future launches.
- Own the growth P&L across paid, organic social, and email/CRM channels.
- Build and manage budget allocation models to maximize growth within CAC targets.
- Define and own the core growth funnel and identify intervention points.
- Plan and execute always-on and moment-driven campaigns across owned and paid channels.
- Lead organic social strategy and content calendar for Playbook.
- Build and run follower growth, referral, and reactivation campaigns.
- Focus on retention metrics and build lifecycle programs to improve them.
- Partner with analytics to build cohort-level user behavior views and translate insights into marketing actions.
Requirements
- 6–8+ years of marketing/growth experience.
- Experience in the sports betting, gaming, or affiliate/media industry.
- Proven track record owning paid and organic acquisition channels with budget and CAC/LTV accountability.
- Experience building and scaling retention/lifecycle programs.
- Hands-on experience launching go-to-market plans for new products or features.
- Strong command of performance marketing fundamentals and brand/content instincts.
- Experience with growth mechanics like referrals, streaks, deeplinks, and social-native distribution.
- Comfortable operating across multiple markets and regulatory environments (US, UK, Brazil).
- Experience working in a startup environment.
- Social media experience.
Skills
- Performance marketing
- Brand marketing
- Content marketing
- Paid acquisition
- Organic acquisition
- Social media strategy
- Email marketing
- CRM
- Budget management
- Growth hacking
- Referral programs
- User retention
- Lifecycle marketing
- Analytics
Location
- Multiple countries and cultures
Work Type
- Flexibility in how and where you work
Experience Level
- 6-8+ years
Benefits
- Opportunity to work with talented colleagues across multiple countries and cultures
- High level of ownership and trust
- Flexibility in how and where you work
- Learning and development opportunities
- Chance to work with products and brands used by millions of sports fans worldwide
About the Company
- Better Collective is a global digital sports media group focused on exciting sports fans and building communities.
- They operate at the intersection of sports, media, technology, betting, and prediction markets.
- They manage brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, engaging over 450 million monthly users.
- The company combines corporate scale with a startup mindset.