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About the Role

Drive the vision and cross-functional alignment required to embed content strategy into AI-powered marketing systems. This individual contributor role partners across Marketing Technology and creative teams to ensure content expertise is embedded into AI-powered systems, influencing stakeholders to ensure strategic content expertise is represented within AI-enabled workflows.

Responsibilities

• Define and drive the long-term vision for how Content Strategy is operationalized through AI-powered marketing systems and workflows, including the strategic requirements that preserve critical human judgment and oversight.
• Partner with Marketing Technology teams to translate content strategy expertise into clear requirements, priorities, and success criteria that inform the AI platform's capabilities.
• Design the knowledge architecture that structures customer insights, brand voice, audience context, messaging frameworks, and campaign intelligence for real-time access by AI agents and content generation systems.
• Identify and recommend high-impact opportunities where AI can improve content quality, consistency, speed, and strategic alignment.
• Establish governance guardrails, evaluation frameworks, and quality controls that ensure AI-generated content meets organizational standards while enabling scalable operating models.
• Serve as a thought leader and advisor on the future of AI-enabled content strategy, helping to shape organizational direction and investment decisions.
• Measure and communicate the business impact of AI-enabled content systems, including improvements in quality, consistency, efficiency, and strategic fidelity.

Requirements

• 12+ years of experience in content strategy, content operations, content technology, AI product management, marketing technology, marketing strategy, or related disciplines.
• Track record of driving alignment and outcomes across multiple organizations without direct authority, particularly in environments where technology, strategy, and creativity intersect.
• Experience translating ambiguous business needs into clear strategic requirements and articulating them to technical and cross-functional partners to inform AI product roadmaps.
• Strong understanding of generative AI capabilities, limitations, governance considerations, and implementation patterns.
• Experience defining requirements or shaping product roadmaps for AI, content technology, or marketing automation platforms as a non-engineering stakeholder.
• Exceptional written and verbal communication skills, including experience in influencing leaders and executive stakeholders.
• Experience driving organizational change, workflow transformation, or technology adoption at scale.
• Track record of defining new functions, operating models, or organizational capabilities in emerging technology domains.
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Experience developing strategic plans and driving them through to implementation with measurable outcomes.
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements).
• Experience with AI agent architectures, marketing knowledge systems, or retrieval-augmented generation (RAG) patterns that enable AI to access brand, audience, and messaging context when generating content.
• Deep familiarity with content lifecycle management, content governance, and content quality evaluation frameworks.
• Experience in establishing measurement frameworks for AI effectiveness, content quality, and strategic alignment.
• Experience operating in large, matrixed organizations with shared ownership of technology platforms.

Skills

• Content Strategy
• Content Operations
• Content Technology
• AI Product Management
• Marketing Technology
• Marketing Strategy
• Generative AI
• Prompt Engineering
• Agent Orchestration
• AI Agent Architectures
• Marketing Knowledge Systems
• Retrieval-Augmented Generation (RAG)
• Content Lifecycle Management
• Content Governance
• Content Quality Evaluation
• Communication Skills
• Influencing Skills
• Organizational Change Management
• Workflow Transformation
• Technology Adoption

Experience Level

• 12+ years of experience

Salary/Compensations

• $182,000/year to $252,000/year

Benefits

• bonus
• equity
• benefits

About the Company

• Content Strategy is evolving from a discipline that guides individual content experiences to one that shapes the systems through which content is created, governed, and scaled.
• Our AI content systems are already live.
• What's needed now is the strategic layer that ensures scale means better, not just more.
• As AI becomes embedded throughout the marketing ecosystem, organizations need new ways to ensure that strategic expertise is amplified and operationalized through technology.
• This role spans the full breadth of AI-generated marketing content, including copy, image, video, email, web, and advertising creative, in service of campaigns reaching millions of small business advertisers across scaled channels.