Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
The Business Analytics team is pivotal in the delivery of modern agency services, tightly integrated with planning and investment teams to deliver on and exceed clients’ business goals.
Responsibilities
- Consult with clients to identify business problems/opportunities and develop practical analytics roadmaps for measurable impact.
- Lead consumer segmentation and audience identification processes.
- Serve as a trusted advisor to client leads and senior clients, consulting on audience strategy, measurement, and advanced analytics.
- Share perspectives on industry changes in data and analytics, including the future of measurement and new data solutions.
- Lead the development and execution of measurement plans, revising them based on learnings.
- Distill complex concepts and analytic solutions into compelling data stories with actionable conclusions.
- Identify growth opportunities at the brand and portfolio level, driving innovation and adoption of new analytics technologies.
- Investigate the impact of new data sources and technologies on marketing and industry verticals.
- Provide ad hoc support to clients for broad strategic marketing problems.
- Lead and mentor direct reports, assessing capabilities, providing career growth roadmaps, and instituting goals.
- Partner with Planning and Investment teams on annual budget setting, media plan development, and optimization.
- Recruit new talent.
- Keep abreast of industry trends and developments through research, training, and industry events.
Requirements
- Industry knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
- Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
- Expertise in audience-based marketing and data-driven advertising.
- Proficiency in analytic skills, critical thinking, and clarifying strategic & operational issues related to data and analytics.
- Strong problem-solving skills to drive issues to resolution.
- Proven leadership ability and strong, impactful client relationship experience.
- Stellar communication and presentation skills; ability to translate unstructured business solutions into innovative customer marketing programs.
- Ability to train and coach colleagues for growth, including organization, prioritization, business writing, presenting, analysis, and project management.
Skills
- Data and Analytics
- Data Science
- Business Analytics
- Marketing Analytics
- Audience Segmentation
- Audience Identification
- Measurement Strategy
- Advanced Analytics
- Data Storytelling
- Client Consulting
- Leadership
- Mentoring
- Budgeting
- Revenue Forecasting
- ROI Development
- Data-Driven Advertising
- Critical Thinking
- Problem-Solving
- Client Relationship Management
- Communication
- Presentation Skills
- Project Management
Location
- New York
Work Type
- Hybrid
Experience Level
- Senior
- 11+ years
Education Level
- University degree
Salary/Compensations
- $120,000.00-$230,000.00
About the Company
- Omnicom is committed to hiring and developing exceptional talent.
- We believe that talent is uniquely distributed and are focused on developing inclusive teams.
- We celebrate diversity and believe it makes us stronger together.
Equal Opportunity
- It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
- EOE/AA/M/D/V/F.