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About the Role

Drive regional and segment-focused marketing programs that accelerate pipeline growth, strengthen customer relationships, and support Omnicell's go-to-market priorities. Serve as a strategic partner to Sales by translating enterprise marketing strategies into localized programs that increase customer engagement, generate pipeline, and contribute to revenue growth.

Responsibilities

• Execute regional and segment-specific marketing programs aligned with Sales priorities, target accounts, and strategic GTM initiatives.
• Activate integrated campaigns through tradeshows, conferences, executive events, roundtables, roadshows, and regional customer programs.
• Ensure all programs align with target audiences, campaign objectives, solution messaging, and customer use cases.
• Deliver high-quality experiences that reinforce Omnicell's brand and customer value proposition.
• Partner closely with Sales leaders and account teams to understand territory priorities, pipeline objectives, and strategic opportunities.
• Align marketing programs to account-based engagement strategies and deal progression goals.
• Support Sales with targeted activations, hosted events, executive engagement opportunities, and customer-focused experiences.
• Coordinate post-event follow-up activities to maximize engagement and pipeline impact.
• Execute enterprise marketing campaigns at the field level while maintaining message consistency and brand standards.
• Collaborate with Product Marketing, Demand Generation, Marketing Operations, and Content teams to bring integrated campaigns to market.
• Incorporate digital, content, event, and experiential tactics to create seamless customer journeys.
• Ensure field programs reinforce Omnicell's key value propositions and solution positioning.
• Lead the execution of executive briefings, customer events, hosted dinners, conferences, trade shows, and regional marketing programs.
• Collaborate with Event Operations and cross-functional stakeholders to deliver exceptional customer and prospect experiences.
• Showcase Omnicell's commitment to improving clinical, operational, and business outcomes for healthcare organizations.
• Drive event-sourced and event-influenced pipeline through effective planning and execution.
• Track and analyze program performance, including attendance, engagement, sales participation, and pipeline contribution.
• Partner with Marketing Operations to ensure accurate lead capture, measurement, and reporting.
• Leverage performance data and stakeholder feedback to continually improve future programs.
• Partner with Client Engagement teams to incorporate customer advocates, references, site visits, and success stories into field programs.
• Create customer-centric experiences that build trust, strengthen relationships, and support long-term growth.
• Capture customer insights and feedback to inform future marketing strategies and engagement approaches.
• Coordinate event logistics including registration, attendee communications, agendas, speaker management, shipping, audiovisual requirements, and onsite execution.
• Manage vendors, timelines, deliverables, and budget adherence to ensure successful program outcomes.
• Maintain operational rigor and execution excellence across multiple concurrent initiatives.
• Partner closely with Field Marketing leadership, Product Marketing, Marketing Operations, Event Operations, Demand Generation, Corporate Marketing, and Sales teams.
• Act as a connector across functions to ensure strategic alignment, clear communication, and successful program execution.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field
• 3+ years of experience in field marketing, event marketing, or demand generation
• Proven experience executing marketing programs tied to pipeline and sales outcomes
• Strong project management and organizational skills
• Ability to partner effectively with Sales and cross-functional stakeholders
• Strong communication and coordination skills in fast-paced environments
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Experience in healthcare technology, healthcare services, enterprise software, or other B2B environments.
• Experience supporting tradeshows, executive events, customer programs, and account-focused marketing initiatives.
• Familiarity with CRM platforms, marketing automation systems, and reporting tools.
• Understanding of account-based marketing (ABM), integrated campaign strategies, and modern go-to-market models.
• Experience working within matrixed organizations and cross-functional teams.

Skills

• Field marketing
• Event marketing
• Demand generation
• Project management
• Organizational skills
• Sales partnership
• Cross-functional collaboration
• Communication
• Coordination
• Healthcare technology
• Healthcare services
• Enterprise software
• B2B marketing
• Tradeshows
• Executive events
• Customer programs
• Account-based marketing
• Integrated campaign strategies
• CRM platforms
• Marketing automation systems
• Reporting tools

Location

• Remote
• Hybrid (U.S.)

Work Type

• Remote
• Hybrid

Experience Level

• 3+ years of experience

Education Level

• Bachelor's degree in marketing, business, communications, or related field
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Salary/Compensations

• $85,000-98,000

Benefits

• Up to 40% travel for customer engagements, industry events, sales meetings, and team collaboration sessions.

About the Company

• Omnicell is transforming pharmacy care through outcomes-centric innovation designed to optimize clinical and business outcomes across all settings of care.
• We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.”
• Our comprehensive portfolio of robotics, smart devices, intelligent software, and expert services is helping healthcare facilities worldwide to improve business and clinical outcomes as they move closer to the industry vision of the Autonomous Pharmacy.
• Our guiding principles inform everything we do: As Passionate Transformers, we find a better way to innovate relentlessly.
• Being Mission Driven, we consistently deliver on our promises.
• Our Entrepreneurial spirit makes the most of EVERY opportunity for innovation.
• Understanding that Relationships Matter creates synergies that yield the greatest benefits for all.
• Intellectually Curious, eager to think deeper to learn and improve.
• In Doing the Right Thing, we lead by example in ALL we do.
• We are deeply committed to Environmental, Social, and Governance (ESG) initiatives.
• Our ESG efforts focus on creating an inclusive culture and a healthier world.
• This includes our Employee Impact Groups, which foster inclusion and belonging, as well as our learning and well-being programs that support personal and professional growth.
• We also prioritize sustainability in our operations, aiming to reduce our environmental footprint and promote responsible business practices.
• Join us in transforming the pharmacy care delivery model, making patient care safer and smarter for all.

Equal Opportunity

• Omnicell is dedicated to fostering an inclusive workplace.
• We welcome applications from all individuals, valuing a wide range of perspectives and backgrounds.
• As an equal opportunity employer, we do not discriminate based on race, gender, religion, sexual orientation, gender identity, national origin, veteran status, or disability.
• We are committed to making our recruitment process accessible to everyone.
• We offer support and reasonable adjustments for individuals with disabilities during our hiring process.
• If you need assistance, please contact us at Recruiting@omnicell.com.
• At Omnicell, respect for privacy and confidentiality is paramount.
• We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation.
• However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations.
• Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward.