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About the Role

This is a highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Python/ Teradata) and expertise in Data-enabled Customer Relationship Management. You will integrate, build code, and execute direct marketing campaigns to maximize revenue growth and provide a superior customer experience through relevant and timely offers.

Responsibilities

• Provide complete, accurate, and timely Campaign Execution that meets business objectives.
• Translate technical specifications into code for the timely deployment of Direct Marketing tactics through various channels.
• Complete quality assurance audits to ensure campaign design and build accurately meet business needs.
• Follow all Data Stewardship and Governance policies and processes.
• Ensure corporate reputation is maintained by adhering to privacy guidelines, ethics, data stewardship, and governance policies.
• Develop complex campaigns, integrating and leveraging learnings from past and post-campaign results.
• Demonstrate leadership in process improvement and coding efficiency.
• Identify and implement new methods or processes to shorten the Marketing cycle or reduce costs.
• Ensure all CRM concepts and CIDM standard methodology and best practices are implemented.
• Act as Peer coach and share best practices with the team.
• Act as Subject Matter Expert on relevant Data sources, Channels, and CIDM standards.
• Train and mentor new team members, as needed.

Requirements

• 3+ years specialty expertise in relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Python).
• 3+ years’ experience in application of experimental design.
• Attention to detail and time management are critical.
• Strong Analytical Mindset.
• Ability to build strong lateral relationships through influence.
• Strong project management and implementation skills.
• Strong problem resolution and decision-making skills.
• Strong written/oral communication skills to develop and convey thoughtful and insightful explanations.
• Ability to work steadily and accurately under pressure, especially during peak periods.
• Strong experience in the financial services industry, including understanding marketing, is an asset.
• Continuous improvement mindset.

Skills

• Brand Marketing
• Creativity
• Cross-Channel Marketing
• Cross Promotions
• Customer Behavior
• Industry Knowledge
• Marketing Activities
• Marketing Strategy Implementation
• Market Research
• Product Services
• SAS
• SQL
• Python
• Teradata
• Data mining
• Data-enabled Customer Relationship Management
• Data Stewardship
• Governance policies
• Privacy guidelines
• Ethics
• CRM concepts
• CIDM standard methodology
• Experimental design

Location

• RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
• Toronto
• Canada

Work Type

• Full time
• Salaried

Experience Level

• 3+ years specialty expertise
• 3+ years’ experience

Benefits

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

About the Company

• At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC.
• We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
• Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.
• RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
• Expand your limits and create a new future together at RBC.
• Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

Equal Opportunity

• We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world.
• RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.