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About the Role

This role will build compelling marketing content to drive business development and advertiser revenue growth, including sales enablement materials, on-platform notifications, email and Snap’s web properties. The role will build global creative strategy and closely align with cross-functional teams, while collaborating with an internal team of designers, web developers and copy writers to create impactful, measurable campaigns.

Responsibilities

Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends and customer insights
Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
Lead Revenue and Data Science teams to test and learn content and messaging for sales enablement material and to optimize marketing content for specific audience segments and customer journeys
Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
Provide ideas to continuously uplevel internal- and external-facing sales enablement content

Requirements

Proven track record in developing thoughtful marketing content for global audiences with a strong emphasis on results
Understanding of what type of education resonates for different audiences
Experience leading internal creative design and web development teams
High comfort with data driven decision making and ability to translate data into actionable content recommendations
Ability to consistently uplevel content, while keeping in mind business goals
Self-starter with strong collaboration skills and ability to multitask
Ability to adapt to changing priorities and is comfortable with ambiguity
Experience or familiarity in working with the media or digital advertising industry
BS/BA degree or equivalent years of experience
5+ years experience in building and creating marketing content
Direct experience with hands on sales enablement content creation
Passion for change, Snapchat, and creativity!

Skills

Google Analytics
Figma

Location

United States

Work Type

Office (4+ days per week)

Experience Level

5+ years experience
Senior Specialist

Education Level

BS/BA degree or equivalent years of experience

Salary/Compensations

$118,000-$176,000 annually (Zone A)
$112,000-$167,000 annually (Zone B)
$100,000-$150,000 annually (Zone C)

Benefits

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success (RSUs)

About the Company

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

Equal Opportunity

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).