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About the Role

Snap Inc. is seeking a Manager, SMC Marketing to join its global Small and Medium Customers (SMC) organization. This role will define and execute marketing strategies to accelerate mid-market advertiser acquisition and retention, focusing on B2B campaigns to support sales. The leader will partner with Sales to generate leads, improve prospect engagement, and drive advertisers through the funnel, leading integrated campaigns across various channels and aligning with cross-functional teams.

Responsibilities

Shape and execute the marketing strategy that supports SMC’s global growth goals, with a focus on mid-market advertiser acquisition and retention.
Lead and develop a team of marketers responsible for building multi-channel B2B marketing strategy that drive high-quality leads and support pipeline growth.
Guide the team’s strategy, prioritization, and execution while raising the bar on program quality, creativity, and impact.
Partner closely with Growth and Sales to identify priority audiences, improve lead quality, and create programs that help teams engage prospects and convert them more effectively.
Develop and execute campaigns across events, partner marketing, sales enablement, paid media, and other B2B-facing channels.
Build marketing programs and messaging that clearly communicate Snap’s value proposition, ad products, and creative solutions to mid-market advertisers.
Collaborate with Growth, Partnerships, Product Marketing, Comms, and Creative to bring campaigns to market and ensure strong alignment across the funnel.
Help equip sales teams with the right narratives, materials, and campaign support to pitch Snap effectively and move advertisers from interest to action.
Use performance data and market insights to optimize campaigns, improve conversion, and inform future strategy.
Stay close to advertiser needs and industry trends to identify new opportunities to strengthen go-to-market programs and campaign effectiveness.

Requirements

Proven track record of developing and executing thoughtful B2B marketing strategies and campaigns for global audiences, with a strong emphasis on measurable business outcomes.
Strong understanding of how to drive advertiser acquisition, engagement, and retention through multi-channel marketing programs.
Experience building integrated campaigns across channels such as events, partner marketing, sales enablement, paid media, and web.
Ability to work in close partnership with sales organizations and develop marketing programs that improve lead generation, lead quality, and conversion.
Strong cross-functional leadership skills and experience influencing stakeholders.
Experience translating data and performance insights into actionable recommendations that improve campaign strategy and execution.
Strong people management skills, with the ability to coach teams, set direction, and operate effectively in a fast-paced, ambiguous environment.
Experience in media, digital advertising, or a related industry is strongly preferred.
BS/BA degree or equivalent practical experience.
8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field.
2+ years of experience managing and developing high-performing teams.
Experience leading multi-channel marketing programs that support lead generation, pipeline development, and customer retention.
Deep understanding of the advertising landscape, ad tech partner ecosystem, and industry trends.
Direct experience marketing to SMBs or mid-market advertisers.
Experience supporting sales organizations through integrated marketing programs and enablement.
Hands-on experience with campaign strategy, demand generation, and go-to-market execution.

Skills

B2B marketing
Demand generation
Growth marketing
Partner marketing
Field marketing
Multi-channel marketing
Campaign strategy
Sales enablement
Paid media
Cross-functional leadership
Data analysis
Performance optimization
People management
Digital advertising

Location

United States

Work Type

Onsite (4+ days per week)

Experience Level

8+ years of experience in B2B marketing, demand generation, growth marketing, partner marketing, field marketing, or a related field.
2+ years of experience managing and developing high-performing teams.

Education Level

BS/BA degree or equivalent practical experience.

Salary/Compensations

Zone A (CA, WA, NYC): $173,000-$259,000 annually.
Zone B: $164,000-$246,000 annually.
Zone C: $147,000-$220,000 annually.

Benefits

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success (RSUs)

About the Company

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

Equal Opportunity

Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).