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About the Role

Lead the development of audience targeting strategies that drive measurable business outcomes across digital media channels. This role is a subject matter expert at the intersection of audience strategy, identity, data, and media activation, ensuring audience solutions are designed, activated, optimized, and measured effectively.

Responsibilities

• Develop audience targeting strategies aligned to business and marketing objectives.
• Design, build, and optimize audience segments using first-party, third-party, and identity-based data.
• Drive audience activation across platforms including Google, Meta, TikTok, programmatic DSPs, CTV, retail media, and emerging channels.
• Partner closely with media, analytics, data science, product, and activation teams to improve audience performance and effectiveness.
• Optimize audience match rates, activation strategies, and cross-channel targeting approaches.
• Evaluate audience data providers, identity partners, and emerging targeting capabilities.
• Lead testing, measurement, and optimization efforts to demonstrate the impact of audience strategies.
• Serve as a trusted advisor on identity resolution, audience design, activation best practices, and measurement frameworks.

Requirements

• Strategic leader who understands the complete audience lifecycle: Identity → Audience Creation → Activation → Measurement → Optimization.
• Deep expertise in audience targeting, segmentation, and activation.
• Strong understanding of identity resolution and audience data ecosystems.
• Hands-on experience with paid media platforms, DSPs, retail media, and programmatic activation.
• Knowledge of first-party data, third-party audiences, CRM data, and identity-based targeting.
• Experience measuring audience performance and translating insights into actionable recommendations.
• Ability to connect audience strategy with measurable business outcomes.
• Collaborative, consultative approach to partnering with cross-functional stakeholders.

Skills

• Audience Strategy
• Data & Identity Solutions
• Programmatic Media
• Retail Media Networks
• AdTech or MarTech
• Advanced Analytics & Activation
• Media Platforms
• Audience Product

Location

• New York City

Work Type

• Hybrid
• Full time
• Permanent

Experience Level

• Director

Salary/Compensations

• $136,850 - $170,000

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

About the Company

• At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.
• This is an opportunity to shape audience strategy at scale, working across data, technology, media, and analytics to create innovative targeting solutions that deliver measurable impact. You'll collaborate with cross-functional teams, influence enterprise-wide strategy, and help define how audience and identity capabilities drive business growth.
• This role offers the chance to be a key voice in the future of audience strategy while working in a highly collaborative hybrid environment based in our New York office.

Equal Opportunity

• Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
• Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.