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About the Role

Small Girls PR is seeking a Director of Influencer and PR to manage overarching strategy, client relationships, and conceptualize initiatives that drive social virality and press headlines. This role involves managing integrated campaign deliverables and overseeing a team of junior staff, working with diverse brands across various industries.

Responsibilities

• Drive long-term strategy and create tentpole campaigns for clients on retainer and project-based engagements.
• Manage client expectations, set goals, timelines, and deliverables, ensuring client KPIs are met or exceeded.
• Originate innovative ideas to strengthen client positioning and earn attention through press placements and social buzz.
• Collaborate across disciplines (Experiential, Paid Media, Strategy, Creative/Content, Measurement) for integrated campaign execution.
• Participate in new business meetings and proposals to contribute to business development.
• Manage and mentor junior team members and freelancers, ensuring work quality.
• Provide thought leadership and set an example for junior team members, elevating client work and pushing the boundaries of influencer marketing and PR.
• Lead the management and execution of paid and earned influencer programming across various platforms and influencer tiers.
• Manage influencer budgets for cost-effectiveness and strong ROI.
• Maintain and leverage a diverse rolodex of influencer and agent relationships for rate negotiation.
• Develop insights from quantitative and qualitative metrics (reach, impressions, views, clicks, CPM, CPC, CTR) to inform future recommendations.
• Generate earned press strategies with message development, target verticals, and storylines, focusing on new media formats.
• Maintain a diverse rolodex of press contacts for securing placements.
• Secure feature stories and high-impact press placements.
• Shape client and agency partner ideas for maximum earned impact, providing diplomatic pushback and guidance.

Requirements

• Minimum of 7-8+ years of relevant experience in influencer marketing and earned PR (agency or in-house).
• Experience negotiating contracts.
• Experience creating and managing successful influencer campaigns.
• Strong network of influencer, agent, and media relationships.
• Bold, strategic thinking with a drive for breakthrough ideas.
• Ability to translate cultural insights into multi-channel campaign concepts.
• Skill in inspiring teams and providing thoughtful feedback.
• Capability to understand client businesses and provide strategic counsel.
• Proven track record of developing strategic influencer and press campaigns that achieve client goals.
• Ability to monitor progress of personal and team deliverables and campaign pipelines.
• Provide project management for personal, team, and integrated teams.
• Detail-oriented with strong organizational skills.
• Deep knowledge of influencer trends, social platforms, content formats, and analytics.
• Strong verbal and written communication skills.
• Ability to instill client confidence and lead discussions with senior clients.
• Analyze performance, develop insights, and deliver reports with actionable insights.
• Connect cultural trends to client strategies for campaign development.
• Experience with AI in PR is a plus.

Skills

• Influencer Marketing
• Earned PR
• Strategy Development
• Client Relationship Management
• Campaign Management
• Team Leadership
• Budget Management
• Negotiation
• Content Creation
• Social Media Marketing
• Public Relations
• Media Relations
• Data Analysis
• Trend Analysis
• Communication (Verbal & Written)
• Project Management
• New Business Development

Location

• NYC
• LA

Work Type

• Hybrid

Experience Level

• 7-8+ years

Salary/Compensations

• $120,000-$120,000

Benefits

• Generous PTO that scales with tenure
• Summer Fridays
• Day of Rest for mental health
• Caregiving days
• Unsick Days for preventative care
• Dedicated time for collaboration and solo work (Smalls In Sync)
• 100% employer-covered medical plan
• 401k match up to 4%
• Dental
• Vision

About the Company

• Small Girls PR is a creative and innovative public relations agency working with a wide range of brands.
• The agency has experience with diverse clients and campaigns across various industries.
• SGPR has been recognized for pioneering unique HR policies and is an early adopter of AI in PR.
• Small Girls PR is part of Orchestra, a communications company that has acquired nine firms since 2022.

Equal Opportunity

• At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process.
• If you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.
• We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all.
• It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.