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About the Role

Small Girls PR is seeking a Director of Influencer and PR to manage overarching strategy, client relationships, and conceptualize initiatives that drive social virality and press headlines. This role involves managing integrated campaign deliverables and overseeing a team of junior staff, working with diverse brands across various industries.

Responsibilities

• Drive long-term strategy and create tentpole campaigns for a range of clients.
• Manage expectations, set goals, timelines, and deliverables, ensuring client KPIs are met or exceeded.
• Originate out-of-the-box ideas to strengthen client positioning and earn attention through press placements and earned talkability.
• Collaborate across disciplines (Experiential, Paid Media, Strategy, Creative/Content, Measurement) to create and execute integrated campaigns.
• Participate in new business meetings and proposals to contribute to business development.
• Manage and mentor junior team members and freelancers, ensuring quality and breadth of work.
• Provide thought leadership and lead by example for junior team members, elevating client work and pushing boundaries in influencer marketing and PR.
• Lead the overall management and execution of paid and earned influencer programming across various platforms.
• Manage budgets, ensuring cost-effectiveness and strong ROI for influencer programming.
• Maintain a deep rolodex of influencer and agent relationships and negotiate efficient rates.
• Develop insights based on quantitative and qualitative results, including reach, impressions, views, clicks, CPM, CPC, CTR, and generate actionable learnings.
• Independently generate earned press strategies with message development, target verticals, and storylines, focusing on new media.
• Maintain a deep rolodex of press contacts for placements.
• Secure feature stories and significant press placements.
• Shape ideas from clients and agency partners for maximum earned impact, diplomatically pushing back and steering clients toward success.

Requirements

• Minimum of 7-8+ years of relevant experience in influencer marketing and earned PR (agency or in-house).
• Experience negotiating contracts.
• Experience creating and managing successful influencer campaigns.
• Strong network of influencer, agent, and media relationships.
• Bold, strategic thinker capable of developing breakthrough ideas.
• Ability to translate cultural insights into multi-channel campaign concepts.
• Ability to inspire teams and sharpen ideas through thoughtful feedback.
• Capable of understanding client businesses and providing counsel.
• Proven track record of developing strategic influencer and press campaigns that achieve client goals.
• Ability to monitor progress of personal and team deliverables and campaign pipelines.
• Provide project management to personal, team, and integrated teams.
• Detail-oriented with strong organizational skills.
• Deep knowledge of influencer trends, social platforms, content formats, and analytics.
• Strong verbal and written communication skills.
• Ability to instill client confidence and lead discussions with senior clients.
• Analyze performance, develop insights, and deliver reports with actionable insights.
• Connect cultural trends to client needs and suggest campaign ideas.
• Experience with AI in PR is a plus.

Skills

• Influencer Marketing
• Earned PR
• Strategy Development
• Client Relationship Management
• Campaign Management
• Team Leadership
• Budget Management
• Negotiation
• Content Creation
• Social Media Marketing
• Trend Analysis
• Data Analysis
• Reporting
• Communication (Verbal and Written)
• Project Management
• Business Development

Location

• NYC
• LA

Work Type

• Hybrid

Experience Level

• 7-8+ years

Salary/Compensations

• $120,000-$120,000

Benefits

• Generous PTO that scales with tenure
• Summer Fridays
• Day of Rest for mental health
• Caregiving days
• Unsick Days for preventative care
• Dedicated time for collaboration and solo work (Smalls In Sync program)
• 100% employer-covered medical plan
• 401k match up to 4%
• Dental
• Vision

About the Company

• Small Girls PR is a communications company known for its creative and innovative approach to PR and influencer marketing.
• They work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more.
• SGPR has a history of executing high-impact campaigns, such as for Ring, Esusu, the WNBA, Rover, and B2B brands.
• The agency is recognized for pioneering unique HR policies and has been involved in AI training for PR professionals.
• Orchestra is the parent company, a communications entity formed in 2022, comprising multiple acquired firms including Small Girls PR.

Equal Opportunity

• At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process.
• If you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway.
• We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all.
• It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.