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About the Role
The Paid Search Sr. Associate executes and strategically approaches SEM campaigns, bridging campaign execution with client objectives to ensure performance aligns with goals.
Responsibilities
- Manage, execute, and monitor SEM campaigns.
- Oversee budget management and pacing, supporting financial system updates and publisher mix changes.
- Manage internal status documents, guiding task approach and timing.
- Train and mentor Search Associates on campaign management best practices.
- Finalize campaign builds, including keyword research, ad copy, and architecture.
- Steward campaign submissions through client med/legal review and launch campaigns.
- Partner with Search Supervisor on campaign testing and optimization.
- Lead reporting, providing insights and next steps for performance data.
- Communicate Search solutions to client needs and ensure follow-up.
- Support Search plan development, including forecasts, trends, and insights.
Requirements
- 2+ years of direct Search campaign management experience.
- Intermediate to Expert level proficiency in MS Excel.
- Understanding of search campaign management toolkits (e.g., Google Ads, Microsoft Ads, SA360).
- Understanding of Search metrics and their connections.
- Healthcare industry knowledge is a plus.
Skills
- Search campaign management
- SEM campaign execution
- Budget management
- Reporting and insights
- Client communication
- MS Excel proficiency
- Google Ads
- Microsoft Ads
- Search Ads 360
Location
- US
Work Type
- Full-time
Experience Level
- Senior Associate
Salary/Compensations
- USD $60,800.00 - USD $93,600.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- PHM is the leading health media agency in the US, built for the modern healthcare experience.
- Combines industry depth with media scale, using data, creativity, and storytelling.
- Dedicated to making brands discovered and redefining what media can do.
- Publicis Groupe motto is 'Viva La Différence', valuing diversity and inclusion.
Equal Opportunity
- Publicis Groupe is committed to fostering belonging and creating equitable & inclusive experiences for all talent.
- All information will be kept confidential according to EEO guidelines.