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About the Role
We are seeking a Digital Marketing Associate to enhance brand, product, and thought leadership visibility across digital channels. This role involves managing the organic social media program, including content creation, publishing, and performance analysis, contributing to one of Morningstar's fastest-growing business units.
Responsibilities
- Develop a strong understanding of credit brands, products, audiences, and business objectives.
- Build deep familiarity with the organization's research offerings, methodologies, and areas of expertise.
- Build knowledge of the credit ratings industry, competitive landscape, and key market trends.
- Own the day-to-day execution, growth, and optimization of organic social media channels, with a primary focus on LinkedIn.
- Develop and execute a content calendar that promotes research, market commentary, ratings, events, podcasts, thought leadership, and corporate initiatives.
- Translate complex financial, economic, and industry topics into clear, compelling, and engaging social media content for senior institutional audiences.
- Apply social media best practices to optimize content performance, including copywriting, content formatting, publishing cadence, audience engagement, and channel-specific tactics.
- Monitor industry news, market developments, and competitive activity to identify timely content opportunities and recommend new content ideas.
- Track, analyze, and report on key performance metrics, providing actionable recommendations to increase engagement, audience growth, and overall channel effectiveness.
- Support the execution, monitoring, and optimization of paid digital marketing campaigns across LinkedIn, Google Paid Search, Google Display, YouTube, and other digital channels.
- Support digital marketing processes and workflows, including campaign intake, project management, and campaign execution to ensure initiatives are delivered on time and on brief.
- Coordinate with Marketing Strategy, Content, Events, Copy, Design, and other stakeholders to execute integrated digital marketing campaigns and initiatives.
- Analyze website and campaign performance data, develop reports, and provide insights and recommendations to support decision-making and continuous improvement.
- Maintain campaign documentation, tracking, and operational processes to support efficient execution and performance measurement.
- Keep current with evolving digital marketing trends, social media best practices, emerging technologies, and platform capabilities to identify new opportunities and improve marketing effectiveness.
Requirements
- Experience managing social media programs for a B2B organization.
- Skilled writer who can create compelling and on-brand content from complex financial and industry topics.
- Strong attention to detail.
- Sound analytical skills.
- Ability to manage multiple priorities while collaborating effectively with stakeholders across the organization.
- Bachelor’s degree in Marketing, Communications, Business, Finance, Economics, or a related field.
- 2-3 years of experience managing organic social media programs for a B2B organization, including content planning, content creation, publishing, and performance analysis; LinkedIn experience preferred.
- Excellent writing and storytelling skills, with the ability to translate complex financial, economic, and industry topics into clear, compelling social media content for professional audiences.
- Strong data-analysis skills with hands-on experience translating performance data into actionable recommendations that improve marketing performance.
- Exceptional attention to detail in both written and visual communications, with a proven ability to execute marketing initiatives accurately and efficiently.
- A track record of successfully collaborating with cross-functional teams as well as working independently and autonomously.
- Ability to manage multiple projects simultaneously, communicate effectively with stakeholders, and prioritize work to meet deadlines without sacrificing quality.
- Curiosity, initiative, and a willingness to learn new skills, technologies, and industry concepts.
Skills
- Organic social media management
- Content development
- Content publishing
- Performance analysis
- Optimization
- Content calendar management
- Social media best practices
- Copywriting
- Audience engagement
- Paid media campaign execution
- Google Paid Search
- Google Display
- YouTube
- Marketing operations
- Project management
- Data analysis
- Website analytics
- Digital marketing trends
- Collaboration
Location
- New York
Work Type
- Hybrid
- 4 days per week in office
Experience Level
- 2-3 years of experience
Education Level
- Bachelor’s degree in Marketing, Communications, Business, Finance, Economics, or a related field.
Salary/Compensations
- $63,690.00-$93,404.66
Benefits
- 100% 401k match up to 6% of salary
- Stock Ownership Potential
- Company provided life insurance - 1x salary + commission
- Comprehensive health benefits (medical/dental/vision)
- Potential premium discounts
- Company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
- Additional medical Wellness Incentives - up to $300-$600 annual
- Company-provided long- and short-term disability insurance
- Trust-Based Time Off
- 6-week Paid Sabbatical Program
- 6-Week Paid Family Caregiving Leave
- Competitive 8-24 Week Paid Parental Leave
- Adoption Assistance
- Leadership Coaching & Formal Mentorship Opportunities
- Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
- Tuition Reimbursement
- Charitable Matching Gifts program
- Dollars for Doers volunteer program
- Paid volunteering days
- 15+ Employee Resource & Affinity Groups
- 7.5% Annual Incentive Target Percentage
About the Company
- The Credit group is a global team guided by Morningstar's mission to empower investor success.
- Our entrepreneurial spirit and uncompromising ethics guide everything we do.
- With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services.
- Through Morningstar DBRS, we provide independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally.
- Rating more than 4,500 issuers and 68,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world.
- Through Morningstar Credit, we deliver world-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster, more informed, and more predictable outcomes.
- The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing & Communications team is critical to achieving its continued growth and success.
- With opportunities to make an impact across the business, the Credit group is where you can grow both personally and professionally.
Equal Opportunity
- R06_DBRSInc DBRS, Inc. - US Legal Entity