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About the Role

The SVP, Managing Director of Strategy will lead the development of modern, insight-driven media and communications strategies to strengthen Subway’s position as a leading global QSR sandwich brand. This role translates business priorities, consumer behavior, food culture, category dynamics, and brand ambition into strategic platforms that drive growth, relevance, and measurable impact.

Responsibilities

• Develop and oversee comprehensive media and communications strategies that support Subway’s business objectives, brand priorities, product initiatives, value messaging, digital growth, loyalty engagement, and franchisee needs.
• Lead the creation of strategic platforms that inspire media, creative, social, influencer, commerce, partnerships, and experiential work across the Subway business.
• Translate QSR category dynamics into actionable communications strategies.
• Identify audience opportunities across core and growth segments.
• Build strategies that strengthen Subway’s cultural relevance by connecting the brand to consumer passions, food conversations, sports, entertainment, creators, local markets, and real-time cultural moments.
• Partner with Client Counsel, Communications Design, analytics, creative, commerce, media partnerships, social, influencer, and activation teams to ensure strategic consistency across all consumer touchpoints.
• Lead strategy development for national campaigns, product launches, limited-time offers, value platforms, brand campaigns, digital ordering initiatives, loyalty programs, and retail-driving activations.
• Help define how Subway should behave across the full consumer journey.
• Ensure that Subway’s communications strategies balance long-term brand building with short-term traffic, sales, and promotional objectives.
• Serve as a senior strategic advisor to Subway leadership, identifying opportunities to elevate the brand’s market position, sharpen competitive differentiation, and increase relevance in a crowded QSR landscape.
• Use audience, cultural, competitive, media, behavioral, and business data to uncover insights and inform strategic recommendations.
• Lead collaboration with creative, cultural, influencer, media, commerce, and partnership teams to ensure ideas are not only culturally resonant but also operationally relevant and commercially effective.
• Identify opportunities for Subway to win in key consumption occasions.
• Provide strategic leadership across brand, product, value, promotional, and audience-specific assignments, ensuring that work ladders up to a clear overarching Subway growth strategy.
• Build and manage relationships with key senior stakeholders across the client, agency, and partner ecosystem.
• Lead, mentor, and develop a team of strategists, analysts, and planning talent, fostering a culture of curiosity, collaboration, accountability, innovation, and strategic excellence.
• Manage senior stakeholder relationships and provide direction for overarching strategy across multiple business priorities, campaigns, and workstreams.
• Drive continuous improvement in the quality of strategic output, ensuring work is data-informed, culturally relevant, creatively inspiring, and commercially grounded.
• Monitor consumer food trends, competitive QSR activity, media behavior, technology shifts, and retail commerce developments to identify new growth opportunities for Subway.
• Champion strategic thinking that helps Subway stand out in a category often driven by price, promotion, convenience, and product news — ensuring the brand builds distinctive meaning beyond individual media moments.

Requirements

• Deep experience developing media, communications, and brand strategies for major consumer brands, ideally within QSR, food and beverage, retail, CPG, hospitality, delivery, or other high-frequency consumer categories.
• Strong understanding of the QSR and fast casual landscape, including value wars, menu innovation, franchise dynamics, loyalty programs, delivery platforms, digital ordering, promotional cadence, and occasion-based marketing.
• Ability to connect consumer needs around value, convenience, taste, freshness, customization, health perception, and speed to clear strategic opportunities.
• Proven ability to synthesize audience data, cultural trends, business performance, media behavior, competitive intelligence into compelling strategic recommendations.
• Experience developing strategies that support both brand-building and performance-oriented objectives.
• Demonstrated success creating strategic platforms that inspire strong media ideas, creative thinking, cultural activations, partnerships, influencer programs, and commerce-driving experiences.
• Expertise in developing positive senior client relationships, serving as a trusted strategic advisor, and confidently leading conversations with executive-level stakeholders.
• Ability to identify and pitch strategic growth opportunities based on shifts in consumer behavior, food culture, media habits, technology, retail, and the competitive landscape.
• Demonstrated success leading high-performing cross-functional teams across strategy, analytics, media, creative, social, influencer, partnerships, and commerce.
• Experience managing complex, multi-agency and multi-stakeholder environments with clarity, diplomacy, and strategic authority.
• Strong ability to balance national brand strategy with local market and franchisee considerations.
• Exceptional communication, storytelling, and presentation skills, with the ability to make complex consumer, cultural, and business dynamics clear and actionable.
• Curiosity about food culture, consumer behavior, media innovation, social platforms, creators, retail experiences, and the evolving role of QSR brands in people’s everyday lives.
• Passion for creative thinking and the ability to help produce innovative, industry-leading strategic communications that drive both cultural relevance and business results.
• Strong leadership presence, with the ability to inspire teams, influence senior stakeholders, and elevate the strategic standard of the agency’s work.

Skills

• Media strategy
• Communications strategy
• Brand strategy
• QSR landscape understanding
• Consumer behavior analysis
• Cultural trend analysis
• Data synthesis
• Strategic recommendation development
• Brand building
• Performance marketing
• Client relationship management
• Team leadership
• Cross-functional team leadership
• Agency management
• Communication skills
• Storytelling
• Presentation skills
• Creative thinking
• Food culture curiosity
• Media innovation awareness
• Social platform understanding
• Creator economy awareness
• Retail experience awareness

Location

• Remote
• Onsite

Work Type

• Hybrid

Experience Level

• Senior level

Salary/Compensations

• $250,000-275,000

About the Company

• Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Equal Opportunity

• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.