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About the Role

We are seeking a data-driven Senior Marketing Analyst to lead performance measurement, campaign optimization, and data storytelling across our digital marketing initiatives. You will turn complex data into actionable insights, enabling smarter decision-making and maximizing ROI across all channels.

Responsibilities

• Analyze marketing performance across all channels to identify trends, opportunities, and areas for optimization.
• Develop dashboards and reports that highlight priority KPIs across the full marketing ecosystem.
• Partner closely with the Insights and Product teams to integrate consumer behaviours, attitudes, and market signals into performance assessments.
• Monitor full‑funnel marketing metrics and identify gaps, friction points, or opportunities to improve channel effectiveness and customer experience.
• Define measurement plans, benchmarks, and attribution models to assess campaign effectiveness.
• Establish tracking requirements in collaboration with Product, agencies and across Marketing.
• Collaborate with Insights, Product, Media, and internal Data teams to design robust attribution and reporting frameworks.
• Ensure data integrity and consistency across all sources.
• Analyze customer behavior and segments to inform campaign targeting and personalization.
• Collaborate with media agency to refine segmentation strategies and customer journeys.
• Act as the key connector between Marketing leads and internal Data team.
• Transform complex datasets into clear, compelling visual narratives that drive understanding and action.
• Identify key insights, trends and opportunities within large, multichannel marketing datasets.
• Build intuitive dashboards, visualizations and presentations that make insights accessible to non‑technical audiences.
• Craft audience-centric data stories that influence decision making across Marketing, Product, Media, and Executive teams.
• Present findings in a structured, compelling narrative that connects marketing performance to business outcomes and strategic recommendations.
• Partner closely with Insights, Digital, and internal data teams to ensure data accuracy, contextual relevance and a cohesive storytelling approach.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Data Science or a related field (MBA a plus).
• 6-10 years of experience in marketing analytics and performance marketing.
• Advanced proficiency with analytics tools (e.g., Google Analytics 4, Tableau, Looker, Excel, SQL, Adobe Analytics, Marketo Analytics etc).
• Experience working with paid media, CRM, research, and market data to connect performance outcomes with consumer behaviours, attitudes, and motivations.
• Familiarity with attribution modeling, UTM strategy, and customer journey analysis.
• Strong understanding of marketing funnels, conversion metrics, and channel-specific KPIs.
• Excellent communication and data storytelling skills.
• Proficiency in English is required.

Skills

• Google Analytics 4
• Tableau
• Looker
• Excel
• SQL
• Adobe Analytics
• Marketo Analytics
• Attribution modeling
• UTM strategy
• Customer journey analysis
• Marketing funnels
• Conversion metrics
• Channel-specific KPIs
• Data storytelling

Experience Level

• Senior

Education Level

• Bachelor's degree in Marketing, Business Administration, Data Science or a related field
• MBA a plus

Salary/Compensations

• CAD $72,521.00 - 109,341.00

About the Company

• When it comes to health, we’re always looking for ways to push for better.
• In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He knew there had to be a better way. So, he introduced North America’s first prepaid drug plan, and GreenShield was born as a not-for-profit with a mission to support better health for all Canadians.
• We aren’t just a health and benefits company. We’re the only not-for-profit social enterprise that brings worlds of coverage and care together, all in one place.
• We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body.
• Our mission is to create better health for all Canadians, and we know that starts with our employees.
• We believe a career should be meaningful. Not just a means to earn a living. Our culture is one where everyone's voice is heard and valued. Because that’s what it takes to create better health for all.
• We dare to challenge the status quo. And we’re driven by people who have challenged theirs. We believe that your workplace should empower you to be the best version of yourself. That’s why we provide a place where you can be inspired, challenged, and rewarded.
• Where your growth means our growth.
• Where your voice is heard and valued.
• Where your work has purpose. And purpose matters.
• We believe our people are critical to our overall success. Inclusivity makes us a stronger, smarter and more informed organization. Being intentionally inclusive of diverse backgrounds, perspectives and experiences will enhance our company culture to positively impact how we support our communities. A career at GreenShield isn’t just about personal achievements, it's about making a difference together.
• Here’s to Better Health for All!

Equal Opportunity

• GS supports diversity, equity and inclusion in our teams and communities, and we value the unique contributions made by all.
• Even if your experience doesn’t align perfectly to every requirement, we invite you to apply.
• We encourage applications from all candidates and will accommodate needs under human rights legislation throughout all stages of the recruitment and selection process.
• Please let us know of any accommodation through requestforaccommodation@greenshield.ca. Information received relating to accommodation will be addressed confidentially.