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About the Role

The Public Relations Manager will develop and execute strategic media relations initiatives to enhance the visibility and reputation of Baker Botts, focusing on U.S. offices while collaborating internationally. This role will lead media relations for the Litigation and Tax departments, requiring a strategic thinker with law firm experience and strong media contacts.

Responsibilities

• Create, schedule, and publish content for LinkedIn, Instagram, and X; maintain the firmwide social media calendar.
• Design branded graphics and collaborate with Marketing & Brand to ensure visual consistency.
• Promote earned media, press coverage, and firm achievements across social channels and the online newsroom.
• Support attorneys with LinkedIn content and provide profile-development guidance.
• Develop and implement proactive PR strategies in partnership with the Chief Marketing Officer and Senior Manager, Communications to elevate the firm’s profile.
• Manage national and trade media relations campaigns for Litigation and Tax practices.
• Maintain strong, existing relationships with journalists at top-tier national, legal, energy and technology media outlets.
• Identify, shape, and pitch compelling storylines and media opportunities related to client work, industry trends, legal matters, and firm developments.
• Support and prepare lawyers for media interviews and public speaking opportunities.
• Draft press releases, deal announcements, and media talking points; oversee distribution and reporting.
• Monitor industry news and coverage for media opportunities and risks; respond quickly to breaking news with relevant firm insights.
• Develop and maintain media lists and editorial calendars that align with the firm’s strategic priorities.
• Collaborate across departments and with international colleagues to support firmwide campaigns and initiatives.
• Serve as a spokesperson when appropriate or assist firm leadership in responding to media inquiries.
• Oversee relationships with external PR vendors and ensure quality deliverables and performance.
• Evaluate media coverage and effectiveness of PR initiatives, and report metrics regularly.
• Other duties as assigned.

Requirements

• Bachelor's degree required.
• Minimum of 7 years of experience in PR or media relations, with time at a law firm or professional services environment.
• Must have strong media contacts in national business outlets, legal publications, energy and infrastructure press, and technology and IP trades.
• Excellent written, verbal, and interpersonal communication skills.
• Deep understanding of law firm structure and the unique sensitivities of legal PR.
• Proficiency in MS Office (Word, Outlook, Excel, PowerPoint).
• Experience with media monitoring and PR platforms such as Meltwater, Roxhill, Cision, and Muck Rack strongly preferred.
• Exceptional time management and organizational skills, with the ability to manage competing deadlines.
• Ability to work independently, think critically, and handle sensitive or confidential information with discretion.
• Willingness to work outside of standard business hours, including evenings or weekends, as needed.

Skills

• Media relations
• Public relations
• Strategic thinking
• Content creation
• Social media management
• Graphic design
• Media monitoring
• Crisis communication
• Interview preparation
• Press release drafting
• Vendor management
• MS Office proficiency
• Media monitoring platforms (Meltwater, Roxhill, Cision, Muck Rack)

Location

• Washington DC
• New York
• California

Work Type

• Hybrid
• Full-time

Experience Level

• Minimum of 7 years of experience

Education Level

• Bachelor's degree

Salary/Compensations

• $170,000 – $200,000 annually

Benefits

• Competitive total rewards package
• Salary
• Health and welfare benefits
• Retirement savings
• Paid time off
• Professional development support

About the Company

• Baker Botts is a leading international law firm recognized for its deep understanding of the industries it serves.
• With offices across major global markets, the firm delivers sophisticated legal services while cultivating a collaborative, inclusive culture where both attorneys and professional staff contribute to client success and organizational excellence.

Equal Opportunity

• Baker Botts L.L.P. is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, gender, sex, age, religion, creed, national origin, citizenship, marital status, sexual orientation, disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other basis protected by federal, state, or local law.