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About the Role

Join the Organic Growth, SEO/AEO/Content Optimization team as the data and analytics lead for a global portfolio of consumer brands including Norton, LifeLock, Avast and MoneyLion. Own the integrity of the data pipeline and architecture that powers SEO, AEO and content strategy across Gen's brands. Build, maintain and deliver the reporting and dashboards that turn that data into decisions. Lead cross-org analytics projects and work with a distributed team across the US, Europe and UK to keep priorities aligned and communicate the team's value.

Responsibilities

Own and evolve the team's data warehousing and reporting infrastructure: developing and maintaining SQL queries, cross-platform data pipelines, and cloud functions/API connections that power SEO and AEO performance tracking across the brand portfolio.
Lead analytics platform migration projects from a stakeholder perspective, representing the Organic Growth team's requirements with the central data organization, ensuring data quality and continuity throughout transitions, and coordinating pipeline setup to prevent any gap in reporting coverage.
Work closely with AEO and content strategists to build and maintain performance dashboards in Looker Studio, Power BI and Periscope; translate complex datasets into clear, decision-ready views for SEO/AEO leads, content teams and leadership.
Drive SEO/AEO/content analytics projects end to end, from architecture to reporting, visualizations and insights.
Build and maintain AEO/LLM visibility models, tracking content performance on emerging platforms such as Google AIOs, Gemini, ChatGPT and others.
Participate in the team's AI agent squad for reporting automation.
Mentor cross-functional team members on analytics best practices and translate technical data decisions for non-technical stakeholders.

Requirements

4+ years in an analytics, SEO analytics, or data specialist role within a digital marketing or ecommerce environment
Hands-on builder of data infrastructure and reporting systems, not just a user of them
Strong BigQuery and SQL skills, comfortable writing complex queries, managing large datasets and working across GCP environments and integrating via APIs and MCP
Experience building dashboards in Looker Studio, Power BI and/or Periscope
Working knowledge of SEO fundamentals, including technical SEO, organic performance metrics and how analytics maps to SEO and content KPIs

Skills

Proven ability to proactively develop, drive and evangelize data initiatives across cross-functional teams, aligning stakeholders, managing ambiguity and driving decisions across teams and time zones
Clear communicator who can translate technical decisions for SEO leads, content teams and senior leadership
Amplitude
Snowflake
GA4
Adobe Analytics
GCP services beyond BigQuery
AI/automation frameworks
scripting in Python or R
attribution platforms

Location

New York

Work Type

Hybrid
3 days in the New York office

Experience Level

Principal

Education Level

Degree in a relevant field or equivalent experience

Salary/Compensations

$133,600 - $178,500

Benefits

401(k) match
Access to medical, dental and vision insurance plans
Opportunities to invest through our Employee Stock Purchase Plan (ESPP)
Unlimited paid time off
Company holidays
Annual education reimbursement for job related courses
Wellness Reimbursement: to cover fitness related expenses
Access to commuter spending accounts
Legal assistance plans
Family support services
Exclusive employee discounts

About the Company

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more.
Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives.
We're always looking for smart, fearless and high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.
When you're part of Gen, you'll have the flexibility, tools and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven.
We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.
You'll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we'd love you to be part of Gen.

Equal Opportunity

Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.